Tono de Marca

Artisanal & Passionate, Natural & Caring, Authentic & Transparent, Friendly & Engaging, Slightly Playful/Whimsical, Nostalgic/Concluding

Valores de Marca

• •Handmade Quality/Artisanship
• •Natural Ingredients & Skin Health
• •Environmental Responsibility
• •Local & Community Connection
• •Transparency
• •Passion & Authenticity

Mejores Prácticas

• •Create a Brand Voice Chart: Internally document key attributes of your tone (e.g., Artisanal, Caring, Authentic, Playful) with do's and don'ts for language, specific words to use/avoid, and examples. This serves as a guide for all communications.
• •Emphasize Storytelling: Weave the "why" behind Les Savons de Nana into your copy. Share the passion for natural ingredients, the artisanal process, and the benefits for the skin. Personal anecdotes or the maker's voice (like in blog posts) strengthen authenticity.
• •Be Consistent Across Platforms: While the level of formality might vary slightly (e.g., TikTok more casual than the website), the core values and personality should shine through consistently in the language used on the website, social media, product descriptions, and customer service interactions.
• •Focus on "You" (The Customer): While highlighting the product's natural qualities, frame benefits around the customer. How will this soap make *their* skin feel? What problem does it solve for *them*? (e.g., "pour prendre soin de votre peau," "choyer votre peau").
• •Engage Authentically: Respond to comments and messages in the brand's established tone. If it's friendly and caring, ensure customer interactions reflect this. Use language that resonates with the idea of a "tribu" or community.

Percepción Social

Positive Association with Natural and Handmade, Appreciation for Craftsmanship, Trust in Ingredient Quality, Community Focused, Sensory Experience, Regret/Nostalgia

Ejemplos de Copy

• •It's time for Nana's final bow... ✨ Our little soapery is preparing for its last dance. It's been an incredible journey crafting natural goodness for your skin, and we're so grateful for every one of you in our tribe! As a heartfelt thank you, enjoy 40% off EVERYTHING on our site until May 31st or while our handcrafted treasures last. Stock up on your favourites one last time and carry a piece of our passion with you. Link in bio for your last chance to lather up the love! ❤️ #LesSavonsDeNana #ArtisanalSoap #NaturalSkincare #HandmadeWithLove #FinalSale #ThankYou
• •Our beloved Avoine & Miel soap, a gentle caress of organic oats and nourishing honey, is saying its sweet goodbye. Handcrafted with the same love and cold-process care as always, this is your last chance to envelop your skin in its soothing embrace. Now at 40% off – a final treat from our savonnerie to your home. Don't miss out on this comforting classic before it's gone forever.
• •A Bittersweet Goodbye & A Thank You Gift from Les Savons de Nana 🌿
• •Our Final Chapter: Thank you for the wonderful years! Enjoy 40% off all our handcrafted soaps & more as we bid adieu. Shop now before May 31st or while stocks last.
• •*Visual: Nana smiling, waving, then quick cuts of beautiful soaps being packaged.* *Text Overlay:* "Our Last Dance! 💃🧼✨ Huge THANKS to our amazing community! 40% OFF EVERYTHING! Grab your faves before they vanish! #LesSavonsDeNana #SoapMaking #ArtisanMade #SmallBusinessClosing #Sale #NaturalSoap #LastChance" *Audio:* Upbeat, slightly nostalgic trending sound.