Brand Tone

Authentic, Adventurous, and Community-Focused

Brand Values

• •Connection with Nature
• •Support for Local Creativity
• •Socio-Responsible Practices
• •Authenticity and Fun
• •Quality and Durability

Best Practices

• •Maintain the Bilingual Voice: Continue to naturally weave French and English into captions and marketing copy. This reinforces the brand's Quebec identity and authentically connects with its local audience.
• •Lead with Values, Not Just Products: Frame product announcements and descriptions within the context of the brand's core values—adventure, local art, sustainability, and nature. For example, instead of "New T-Shirt Available," use "A New Design that Supports a Local Artist."
• •Use Storytelling in Descriptions: Elaborate on the inspiration behind each piece or collection. Share details about the collaborating artist or the specific landscape that inspired the design to create a deeper emotional connection with the customer.
• •Incorporate User-Generated Language: Pay attention to the words customers use in reviews ("super doux," "confo," "vibe parfait") and integrate this authentic, positive language into future copy to mirror the voice of the community.
• •Emphasize the 'Why' Behind a Purchase: Remind customers that they are not just buying a piece of clothing, but are supporting a small Canadian business, promoting local artists, and investing in a durable, eco-conscious product. This transforms a transaction into a shared mission.

Social Perception

Overwhelmingly positive; viewed as a trustworthy, high-quality local brand that stands out from fast fashion, offering stylish, ethical, and aspirational yet accessible products.

Copy Examples

• •Mornings that start slow, afternoons that climb mountains. Our [Product Name] hoodie is made for all the moments in between. Designed in Québec, inspired by nature, and ready for your next adventure. #AllSeasonClub
• •Wear Your Art Out. Discover our new collection, featuring unique designs from local Quebec artist [Artist Name]. Limited edition, crafted with passion.
• •More than just a jacket, it’s your go-to layer for crisp autumn hikes and cozy campfire nights. Made with ethically sourced, ultra-soft fleece, this piece blends vibrant color with expressive comfort. Because your outside should match your inside.
• •New Arrivals: Your Fall Adventures Start Here 🍂
• •Tired of fast fashion? Embrace the outdoors with Les Saisons, a Québec brand dedicated to quality, sustainability, and local art. Free shipping on orders over $150. Shop the collection that feels like home.