Brand Tone

Passionate and Authentic, Educational and Informative, Local and Artisanal, Friendly and Approachable.

Brand Values

• •Harmony with Nature
• •Prioritizing Bee Welfare
• •Quality and Purity
• •Tradition and Craftsmanship
• •Transparency

Best Practices

• •Lead with the 'Why': Always connect your products back to your core values. Whether talking about honey or candles, frame it within the context of nature, bee welfare, and craftsmanship.
• •Use the Founder's Story: Thibaut's journey from pastry chef to "shepherd of the bees" is a powerful and authentic narrative. Weave this story into website copy, social media posts, and product descriptions to build a personal connection.
• •Educate, Don't Just Sell: Position the brand as an expert resource. Share knowledge about bees, the benefits of raw honey, and the importance of biodiversity. This builds trust and adds value beyond the product itself.
• •Embrace Authentic Language: Avoid generic marketing jargon. Use descriptive, sensory words that reflect the natural and artisanal quality of the products (e.g., "harmonious," "crystalline," "robust," "hand-harvested").
• •Maintain a Personal & Approachable Voice: In all communications, especially on social media and in customer service, maintain a friendly, direct, and personal tone. Address customers by name, answer questions thoroughly, and share behind-the-scenes content to foster your community.

Social Perception

The public perception of Les Ruchers de Geromesnil is highly positive, shaped by the brand's own content and direct customer interactions. It is perceived as a brand offering high-quality products, led by a passionate and trustworthy founder, operating ethically and authentically, and fostering a strong sense of community.

Copy Examples

• •The Taste of Spring, Pure and Simple. Our Acacia honey is more than just sweet—it's a snapshot of a pristine spring morning in Oise. Harvested with care by our "shepherd of the bees," its delicate, crystalline flavor is a testament to happy bees and a healthy ecosystem. Taste the difference that true craftsmanship makes. #ArtisanalHoney #BeeWelfare #FromOurHiveToYourHome
• •We don't just keep bees; we partner with them. Here at Les Ruchers de Geromesnil, our philosophy is simple: let nature lead. No pesticides, no stressful hive transportation. Just a harmonious balance that you can taste in every single spoonful of our honey. #ShepherdOfTheBees #NaturalBeekeeping #Biodiversity
• •A Journey Through the Flavors of Oise. From the light, floral notes of our Spring Blossom honey to the rich, deep character of our Forest honey, this discovery set is your personal tour of our local terroir. Each jar is cold-harvested and unheated, capturing the pure essence of the season and the hard work of our bees. The perfect gift for the food lover in your life or a delicious way to find your new favorite.
• •Why We Don't Heat Our Honey: A Pastry Chef's Secret to Purity. Before I was a beekeeper, I was a chef. I learned that the best ingredients are the ones you interfere with the least. That's why we never heat our honey. Learn how this traditional method preserves the delicate enzymes and authentic flavors that industrial processing destroys.
• •Thank you for supporting our bees! Your order is on its way! By choosing Les Ruchers de Geromesnil, you're not just buying honey—you're supporting a way of life that puts bee welfare and nature first. We hope you enjoy the pure, artisanal taste. From our founder and "shepherd of the bees," Thibaut, thank you for being part of our community.