Brand Tone

Authentic, Passionate, Informative, Warm and Welcoming, Quality-Focused, Experienced & Trustworthy

Brand Values

• •Quality
• •Authenticity/Tradition
• •Family & Heritage
• •Customer Respect
• •Support for Small Producers
• •Fair Pricing
• •Discovery & Pleasure

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., authentic, passionate, informative, warm), provide examples of do's and don'ts, and list preferred terminology (e.g., using "artisanal" instead of "homemade," "authentic" instead of "traditional" if it better fits).
• •Tell Stories: Instead of just listing product features, weave narratives around them. Talk about the producers, the region of origin, traditional uses, or the sensory experience of the product. This reinforces authenticity and passion.
• •Emphasize Quality and Origin: Consistently highlight the superior quality of the ingredients and the specific Mediterranean (Italian, Spanish, Portuguese, Greek) origins of the products, as this is a core value.
• •Maintain Warmth and Accessibility: While the products are "fine foods," the tone should remain welcoming and not overly exclusive. Use language that invites exploration and enjoyment, making customers feel like they are being let in on a wonderful secret.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any customer service interactions is harmonious. Regular review and training for anyone creating content can help maintain this consistency.

Social Perception

Purveyor of high-quality, authentic Mediterranean goods, family heritage, direct sourcing, and a curated selection appeals to customers seeking specialty foods and a connection to the culinary traditions of the Mediterranean. Knowledgeable and trustworthy source for fine foods, offering a taste of Mediterranean sunshine and lifestyle.

Copy Examples

• •Homepage Welcome Banner: "Taste the Mediterranean Sun. Sixty years of family passion, bringing authentic flavors from small European artisans straight to your table. Discover the difference quality makes."
• •Product Description (e.g., for Olive Oil): "Hand-picked olives, cold-pressed by generational artisans in Provence. Our Extra Virgin Olive Oil is more than an ingredient; it's an experience. Drizzle it, taste it, and be transported to sun-drenched groves."
• •Social Media Post (Instagram/Facebook): "From our family to yours, a taste of tradition. This week, we're celebrating [Product Name], sourced directly from a small producer in [Region]. Pure, authentic, and bursting with the flavors of the Mediterranean. How would you enjoy it? #LesProduitsDuSoleil #MediterraneanFood #ArtisanalQuality #FoodLovers"
• •About Us Snippet: "It's not just a grocery store; it's a journey. For 60 years, Les Produits du Soleil has been our family's commitment to discovering and sharing the finest Mediterranean treasures. We believe in real food, real flavor, and real connections with the artisans who create them."
• •Email Newsletter Subject Line: "☀️ Your Weekly Dose of Sunshine: New Arrivals & Recipes from Les Produits du Soleil!"