Brand Tone

Friendly, Enthusiastic, Empowering, and Passionate

Brand Values

• •Quality & Comfort
• •Made in France / Local Production
• •Originality & Style
• •Functionality for Pole Dance
• •Community & Empowerment
• •Passion for Pole Dance
• •Transparency (Implied)
• •Joy & Positivity

Best Practices

• •Embrace "Joi de Vivre" (Joy of Life): Infuse copy with enthusiasm, positivity, and vibrant language. Use words that evoke energy, happiness, and passion for pole dance. Think "sparkle," "shine," "joyful," "vibrant."
• •Be "Bienveillant" (Welcoming & Supportive): Always maintain a friendly, approachable, and inclusive tone. Address the audience directly and foster a sense of community. Respond to comments and messages with warmth.
• •Highlight "Qualité Française" (French Quality): Consistently mention the "100% Made in France" aspect, the quality materials, and the meticulous craftsmanship. This reinforces a key brand value and differentiator.
• •Empower and Uplift: Use language that makes pole dancers feel confident, strong, and beautiful. Focus on self-expression and the empowering nature of pole dance. The "poleuses bien culottées" (gutsy pole dancers) tagline can be a playful nod to this.
• •Keep it Passionate & Authentic: Let the founders' (Sabine and Manon) passion for pole dance shine through. Share stories, be genuine, and connect with the audience on a shared love for the sport and art form. Avoid overly formal or corporate language.

Social Perception

Positive & Appreciative Customers, Community-Oriented, Stylish & Functional, Emerging & Passion-Driven

Copy Examples

• •Instagram Post (Image: Dancer in a vibrant Les Polettes set): Unleash your inner fire! 🔥 Our [Product Name] set, 100% Made in France, moves with you, supports you, and lets your unique sparkle shine. Feel strong, feel fabulous, feel YOU. #LesPolettes #PoleDanceJoy #MadeInFrancePolewear #EmpoweredMovement
• •Facebook Ad (Carousel of different outfits): Tired of polewear that doesn't get you? At Les Polettes, we craft vibrant, comfortable, and oh-so-French outfits designed by pole dancers, for pole dancers. Experience the perfect blend of style, support, and 'Made in France' quality. Join our amazing community and pole with passion! Shop our new collection now -> [Link] #LesPolettesPolewear #FrenchPoleStyle #ConfidenceInMotion
• •Product Description (Website - for a new colorful bra): Meet Simone, your new pole partner in crime! This [Color] bra isn't just a pretty face; it's a powerhouse of comfort and support, lovingly made in France. Crafted from premium Lyonnais fabric that feels like a second skin, Simone lets you focus on your flow, knowing you're perfectly held. Express your vibrant side and pole with confidence! #LesPolettes #PolewearParis #ColorfulComfort
• •Email Newsletter Subject: 💖 Spin, Sparkle & Shine! Fresh French Polewear Inside! Body Snippet: Bonjour, Polette! Get ready to fall in love with our latest collection, bursting with color, comfort, and that signature Les Polettes passion. Each piece is designed in Paris and made with love in France, because you deserve polewear that’s as strong and beautiful as you are. Discover your new favorites... [Link to Collection]
• •TikTok Video Caption (Video: Quick cuts of different dancers smiling and performing a simple move in Les Polettes gear): That Les Polettes feeling ✨ Comfort, color, and 100% Made in France! Join our joyful crew! #LesPolettes #PoleDance #Polewear #MadeInFrance #GoodVibesOnly #PoleCommunity