Brand Tone

Elegant & Poetic, Artisanal & Quality-Conscious, Charming & Modern-Vintage, Personal & Gift-Oriented, Sensory & Evocative

Brand Values

• •Artisanship & Quality: Commitment to high-quality, handcrafted products, often made in France.
• •Eco-consciousness & Natural Ingredients: Prioritizing natural, biodegradable, and responsibly sourced materials, and eco-friendly packaging.
• •Individuality & Personalization: Offering unique items that can be personalized, allowing customers to express their own style or create meaningful gifts.
• •Heritage & Modernity: Drawing inspiration from history and classic designs (like Toile de Jouy) while presenting them in a contemporary way.
• •"Art de Vivre": Promoting a lifestyle that appreciates beauty, quality, and sensory experiences in everyday objects.
• •Storytelling & Emotion: Products are not just functional but carry a sense of narrative and emotional connection, often linked to gifting and personal expression.

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive, sensory-rich words that appeal to the imagination and emotions. Think in terms of storytelling rather than just listing features.
• •Highlight Artisanship & Heritage: Consistently mention French craftsmanship, historical inspirations (where applicable), and the quality of materials. This reinforces the brand's commitment to tradition and excellence.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or overly technical jargon. The language should feel sophisticated yet accessible and warm.
• •Emphasize Personalization & Emotional Connection: Frame products not just as items, but as means of personal expression, thoughtful gestures, or ways to create a beautiful living space. Focus on the "why" behind the purchase.
• •Integrate "Art de Vivre" Philosophy: Subtly weave in the idea of appreciating beauty in everyday life, the joy of quality, and the pleasure of unique, characterful objects. Ensure the copy reflects a sophisticated and curated lifestyle.

Social Perception

Customers likely perceive Les Poétisés as a provider of high-quality, aesthetically pleasing, and unique items that are ideal for gifting or personal indulgence. The emphasis on French artisanship and natural ingredients likely appeals to consumers seeking authenticity and a more conscious approach to consumption. The brand is perceived as elegant, with attention to detail in both product and packaging. There's an appreciation for the personalized options, making the products feel special and thoughtful.

Copy Examples

• •Unveil our latest olfactory poems. Each candle, a handcrafted narrative of scent and light, blending timeless French tradition with a whisper of modern elegance. Discover the aroma that tells your story. #LesPoetises #ArtisanalCandles #ScentedStories
• •Inscribe your moments with grace. Our personalized stationery, an echo of heritage reimagined for today’s connoisseur. Let your words dance on paper that speaks of quality and character. #PersonalizedStationery #ArtDeVivre #ElegantCorrespondence
• •Pure, poetic, and kind to the earth. Our artisanal soaps are a gentle symphony of natural ingredients and captivating Grasse fragrances, wrapped in eco-conscious care. Elevate your daily ritual. #NaturalSoap #EcoFriendlyBeauty #FrenchArtisan
• •At Les Poétisés, we believe in the poetry of objects – the charm of a rediscovered pattern, the warmth of a personalized gift, the quiet luxury of an artisanal touch. We blend history with modernity to bring a little 'Art de Vivre' into your everyday. #LesPoetises #DesignAndHistory #ObjectsOfCharacter
• •The art of giving, beautifully expressed. Our curated gift sets are a collection of handcrafted treasures, each chosen to delight the senses and warm the heart. For moments that deserve to be poetized. #ThoughtfulGifting #PersonalizedGifts #FrenchElegance