Brand Tone

Engaging & Enthusiastic, Educational & Accessible, Friendly & Welcoming, Passionate & Proud, Playful

Brand Values

• •Craftsmanship & Quality
• •Education & Learning
• •Experience & Memorability
• •Accessibility & Inclusivity
• •Passion & Tradition
• •Creativity & Personalization

Best Practices

• •Always Emphasize the "Swiss Made" Experience: Consistently weave in the Swiss quality, heritage, and the unique opportunity to create a *Swiss* watch. This is a key differentiator.
• •Use Engaging and Encouraging Language: Words like "discover," "create," "imagine," "your own," "unforgettable," and "masterpiece" can foster excitement and a sense of personal achievement. Avoid overly technical jargon unless clearly explained.
• •Maintain a Balance of Playfulness and Professionalism: While the brand is fun and accessible, especially for children, it also deals with a craft respected for its precision. The tone should reflect this balance – enthusiastic and friendly, but also knowledgeable and reassuring of quality.
• •Incorporate User-Generated Content and Testimonials Authentically: When sharing customer stories or photos, let their genuine enthusiasm shine. Frame these shares with captions that echo the brand's values of community, pride, and shared experience.
• •Speak Directly to Your Audience Segments: While the core tone remains, slightly adjust the emphasis depending on whether you're addressing parents (highlight educational benefits, family fun), adults seeking new hobbies (unique experience, craftsmanship, relaxation), or corporate groups (team building, unique Swiss activity). Ensure the core message of accessible, quality watchmaking remains.

Social Perception

As a unique and innovative concept, As a high-quality provider, As family-friendly and educational, As a passionate and knowledgeable team, As a provider of a valuable and memorable experience

Copy Examples

• •That smile says it all! ✨ Another budding watchmaker has brought their very own Swiss timepiece to life at our workshop. Ready to unlock your child's inner artisan? Tap the link in bio to book an unforgettable family adventure in Geneva or Lausanne! #LesPetitsHorlogers #SwissWatchmaking #DIYWatch #KidsActivity #Geneva #Lausanne #CraftYourTime
• •Tired of the same old routine? 🕰️ Discover the fascinating art of Swiss watchmaking with Les Petits Horlogers! Our hands-on workshops for adults guide you step-by-step in creating your own beautiful Swiss watch. No experience needed – just your curiosity! Book your Geneva or Lausanne workshop today and craft a story for your wrist. 👉 [Link to booking page] #SwissMade #WatchmakingWorkshop #UniqueExperience #DIYCraft #GenevaEvents #LausanneCulture
• •Your Own Swiss Watch, Assembled by You! 🇨🇭 Our DIY Watchmaking Kits bring the magic of the workshop to your home. Everything you need, from precision tools to Swiss parts, delivered to your door. Start your horological journey today! [Shop Kits Now]
• •Get Ready to Tinker! ⚙️ We're thrilled to announce our new 'Behind the Dial' advanced workshop series at Les Petits Horlogers! Delve deeper into the intricate mechanics and personalize your creation like never before. Spaces are limited – discover more and reserve your spot for an enriching experience. Your masterpiece awaits! [Learn More]
• •Unbox the magic of Swiss watchmaking! 🇨🇭 Follow along as we guide you through every step of assembling your 'Mon Premier Kit d'Horlogerie Suisse'. It's easier than you think and incredibly rewarding! 🛠️ What you'll learn: [brief list of skills] 👨‍👩‍👧‍👦 Perfect for ages [age] and up! 🎁 Order your kit today: [Link to Kit] Got questions? Drop them in the comments below – we love helping you create! #DIYWatchKit #SwissWatchTutorial #LesPetitsHorlogers #WatchmakingAtHome #LearnSomethingNew