Brand Tone

Fashion-forward, Trendy, Aspirational yet Accessible, Confident, Bold, Playful, Youthful, Chic, Stylish, Modern and Minimal.

Brand Values

• •Style and Design Excellence
• •Affordability and Value
• •Quality
• •Innovation
• •Customer Connection/Interaction
• •Heritage
• •Sustainability
• •Inclusivity

Best Practices

• •Embrace Confident & Aspirational Language: Use words that evoke style, confidence, and a sense of being on-trend (e.g., "iconic," "signature," "bold," "elevate," "chic").
• •Highlight Accessibility & Value: While aspirational, always subtly remind customers of the accessible price point and good value without sounding cheap. Phrases like "affordable glamour" or "style within reach" work well.
• •Stay Youthful & Energetic (Especially on Social Media): Use vibrant language, emojis where appropriate (especially TikTok/Instagram), and engage directly with the audience. Keep sentences relatively concise and impactful.
• •Incorporate Fashion-Forward Terminology: Refer to current trends (e.g., "nineties look," "modern flat profile," "cat-eye") and use descriptive words that appeal to a fashion-conscious audience.
• •Maintain a Visual Connection: Ensure copy complements the brand's strong visual identity. Use words that paint a picture and align with the polished, stylish imagery seen on their website and social media.

Social Perception

Celebrity Favorite, Good Value for Money, Trendy and Fashionable, Reliable Quality, Global Cult Following, Associated with Summer and a Carefree Lifestyle.

Copy Examples

• •Headline: Iconic Since '79. Reimagined for Now. Le Specs: Your Signature Style. Body: Don't just follow trends, set them. Our latest collection blends timeless cool with a modern edge. Find the pair that says you. #LeSpecsStyle
• •Headline: That Celeb Look? It's Le Specs. Affordable Glamour, Delivered. Body: Get the A-list vibe without the A-list price tag. Seen on your faves, ready for your moments. Shop the iconic Air Heart and more. #LeSpecsCeleb
• •Headline: Bold Moves. Bolder Shades. Unapologetically Le Specs. Body: Life's too short for boring eyewear. Make a statement with our new arrivals – designed to turn heads and empower your look. Explore the collection. #BeBoldLeSpecs
• •Headline: Summer's Calling. Answer in Le Specs. Effortless Cool, All Season Long. Body: From beach days to city nights, our shades are your ultimate accessory. Lightweight, protective, and undeniably chic. What's your vibe? #LeSpecsSummer
• •Headline: Quality You Can See. Style You Can Feel. Le Specs: Designed Fearlessly. Body: We believe in fashion that doesn't break the bank but still makes you feel like a million bucks. Hand-polished, expertly crafted, and always on point. Discover your perfect pair. #LeSpecsQuality