Brand Tone

Artisanal, Sophisticated, Expert, Personalized, Welcoming, Passionate, Proud, Classic, Timeless

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Expertise & Service
• •Authenticity & Uniqueness
• •Elegance & Style
• •Made in France

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in mentions of their 1923 founding, artisanal techniques, Jura manufacturing, and Parisian design. This reinforces authenticity and quality.
• •Use Sophisticated and Evocative Language: Employ words that convey elegance, quality, and artistry (e.g., "meticulously handcrafted," "ancestral savoir-faire," "timeless elegance," "bespoke").
• •Maintain a Professional and Knowledgeable Voice: While welcoming, the tone should always reflect their expertise in optometry and eyewear. Share insights and information that highlight their skill (like blog posts on vision health).
• •Focus on Personalization and Exclusivity: Highlight the custom-made options and the unique nature of their collections, particularly their specialization in round frames. This appeals to a desire for individuality.
• •Visual Consistency: Ensure that all visual content (website imagery, social media posts, boutique decor) aligns with the sophisticated, artisanal, and timeless aesthetic of the brand.

Social Perception

High-End & Specialist, Knowledgeable & Trustworthy, Artistic & Cultured, Classic & Refined

Copy Examples

• •Headline: Since 1923: Parisian Vision, Jurassian Hands. Body: At Les Opticiens du Bac, we don't just sell glasses; we craft legacies. Discover our exclusive collection of artisanal round frames, designed in Paris and meticulously handcrafted in the Jura region, the heart of French eyewear tradition. Experience the art of seeing.
• •Headline: More Than Eyewear. A Bespoke Experience. Body: Your vision is unique. Your eyewear should be too. Les Opticiens du Bac offers a truly personalized service, from expert eye examinations to the creation of custom-made frames tailored to your features and style. Step into our intimate Parisian boutique and let us design your perfect pair.
• •Headline: The Enduring Appeal of Artisanal Quality. Body: In a world of fleeting trends, Les Opticiens du Bac champions timeless elegance and unparalleled craftsmanship. Our "La Brigitte" collection, made with the finest cellulose acetate, embodies the soul of Parisian design and the heritage of French lunetterie. Invest in eyewear that tells a story.
• •Headline: Expert Visionaries. Exceptional Eyewear. Body: With a legacy rooted in the very foundations of French optometry, Les Opticiens du Bac combines ancestral savoir-faire with modern expertise. We are specialists in round frames and dedicated to providing optimal visual comfort through precision and passion.
• •Headline: Discover the Art of French Eyewear. Body: From the initial sketch in our Parisian studio to the final polish by our Jura artisans, every pair of Les Opticiens du Bac glasses is a testament to French excellence. Choose from exquisite materials and let our experts guide you to a frame that is both a masterpiece of design and a pinnacle of comfort.