Brand Tone

Whimsical & Enchanting, Romantic & Feminine, Artistic & Creative, Elegant & Sophisticated, Playful & Delicate

Brand Values

• •Artisanal Craftsmanship: Valuing the savoir-faire of hand-painted and hand-assembled jewelry.
• •Imagination & Storytelling: Creating pieces that tell stories and transport the wearer.
• •Uniqueness & Individuality: Offering distinctive designs that stand out.
• •Feminine Beauty & Expression: Celebrating femininity through delicate and charming adornments.
• •Joy & Wonder: Aiming to evoke a sense of delight and enchantment.
• •Nature & Fantasy Inspiration: Drawing heavily from the beauty of the natural world and the allure of fantastical tales.

Best Practices

• •Embrace Storytelling: Always frame products and collections within a narrative. Use evocative language that paints a picture and transports the audience to the whimsical world of Les Néréides. (e.g., Inspired by a hidden Parisian garden...)
• •Use Descriptive & Sensory Language: Incorporate words that appeal to sight, touch, and emotion. Terms like shimmering, delicate, velvety, hand-painted, whispering, enchanting, dreamlike reinforce the brand's artistic and romantic nature.
• •Maintain a Touch of French Elegance: While whimsical, the language should always retain a sophisticated and slightly poetic charm, reflecting its Parisian roots. Avoid overly casual slang or overly blunt calls to action.
• •Highlight Craftsmanship and Uniqueness: Regularly mention the hand-painted, hand-assembled, and artisanal aspects to reinforce the value and distinctiveness of the pieces. Emphasize what makes them special and not mass-produced.
• •Ensure Visual & Verbal Harmony: The copy should always align with the brand's visual identity. If the imagery is dreamy and detailed, the language should mirror this. The words should complement and enhance the visual narrative.

Social Perception

Les Néréides is generally perceived as a high-quality, artistic brand offering unique and beautiful costume jewelry. Customers appreciate the distinct Parisian style and the narrative quality of the collections. It's often seen as a brand for those who want to wear something special and expressive, not mass-produced. The price point is recognized as being in the premium range for costume jewelry, which is generally justified by the craftsmanship and design. There's an understanding that the pieces can be delicate due to their intricate, handmade nature. The brand evokes a sense of charm, dreaminess, and accessible luxury.

Copy Examples

• •For a new collection launch (Instagram/Facebook): Unlock a secret garden with our newest arrivals. Each hand-painted bloom and delicate creature whispers tales of enchantment. Discover the 'Whispering Woods' collection – where Parisian artistry meets whimsical dreams. #LesNereides #FrenchJewelry #EnchantedCollection
• •Product description (website): Let these charming songbird earrings serenade you with their delicate beauty. Meticulously hand-enameled in vibrant hues, they capture the fleeting joy of a spring morning. A touch of Parisian poetry for your everyday.
• •Brand story snippet (About Us/Email): Born from a dream in the heart of Nice, Les Néréides has been weaving tales of wonder through high-fantasy jewelry since 1980. Our artisans pour passion into every hand-painted detail, bringing miniature worlds of enchantment to life.
• •Seasonal promotion (Social Media Ad): Adorn your moments with a touch of magic. Explore our curated selection of Les Néréides treasures, perfect for gifting or adding a whimsical sparkle to your festive season. Timeless French elegance, crafted with love.
• •Call to action (Instagram story): Swipe up to wander through our enchanted forest of jewels! ✨ New whimsical wonders have just landed. Don't miss the magic. #LesNereidesUSA #NewCollection #HandmadeJewelry