Brand Tone

Artistic & Storytelling, Passionate & Caring, Charming & Nostalgic, Eco-conscious & Unique, Approachable & Personal

Brand Values

• •Upcycling & Sustainability
• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Heritage & Story
• •Beauty & Aesthetics

Best Practices

• •Embrace Storytelling: Always look for the story behind each piece or the inspiration for a design. Share these narratives in product descriptions, social media, and blog posts.
• •Use Evocative & Warm Language: Employ words that convey charm, nostalgia, care, and passion (e.g., "lovingly restored," "vintage soul," "timeless elegance," "unique character").
• •Highlight the 'Upcycled' & 'Handcrafted' Aspects: Consistently remind the audience of the sustainable and artisanal nature of the products. This reinforces key brand values.
• •Maintain Visual Consistency: Ensure that photography and visual branding (on the website and social media) reflect the vintage, charming, and high-quality nature of the products.
• •Engage Personally & Passionately: When interacting with customers (comments, messages, emails), maintain an approachable, enthusiastic, and personal tone that reflects the passion behind the brand.

Social Perception

Customers and followers perceive Les Mimières as a creator of beautiful, unique, and lovingly restored vintage lighting. The upcycling aspect is likely appreciated by an audience that values sustainability and handcrafted goods. The brand is seen as offering charming and characterful alternatives to mass-produced lighting. There's an appreciation for the "Made in France" and artisanal quality.

Copy Examples

• •Headline: Let a Story Light Up Your Home. Discover Les Mimières: Vintage Souls, Modern Glow. Body: Each lamp at Les Mimières isn't just a light source; it's a conversation starter, a piece of history lovingly restored to shine anew. We find forgotten treasures and give them a second chance to brighten your world with unique charm.
• •Social Media Post: From dusty attic find to dazzling centerpiece! ✨ This once-overlooked chandelier from the '60s has been reborn with a little love and a lot of imagination. Now, 'Odile' is ready to bring her vintage sparkle to a new home. Who will be the lucky one? #LesMimieres #UpcycledLighting #VintageCharm #HandcraftedWithLove #UniqueDecor
• •Product Description Snippet: Meet 'Augusta' – a testament to timeless design, carefully 'chinée' (sourced) from a quaint market in Provence and lovingly restored in our workshop. Her delicate glass shades and gracefully aged brass whisper tales of a bygone era, now ready to illuminate your future moments.
• •About Us Snippet: At Les Mimières, we believe every object has a soul. We're passionate about 'revalorisation' – taking the forgotten elegance of vintage lighting and transforming it into something uniquely beautiful for today's homes. It's more than decoration; it's sustainable style with a story.
• •Call to Action (for custom projects): Have a vision for the perfect vintage-inspired light? Or perhaps a family heirloom you'd love to see shine again? Let's create something uniquely yours. Contact us to discuss your bespoke Mimière!