Brand Tone

friendly, trustworthy, and community-oriented

Brand Values

• •Quality and Freshness
• •Convenience and Time-Saving
• •Health and Balance
• •Passion and Dedication
• •Customer-Centricity

Best Practices

• •Always Be a Helpful Neighbor: Write copy as if you are a friendly, knowledgeable neighbor sharing a great tip. Use welcoming language like "we're here to help" and focus on solving the customer's problem (lack of time, need for healthy options).
• •Spotlight the Ingredients and the Chef: Consistently mention the freshness of ingredients, the use of local products, and the passion of Chef Phil. This reinforces the core values of quality and trustworthiness.
• •Keep it Simple and Direct: Avoid overly fancy or technical cooking terms. The brand's appeal is in its simplicity and honesty. The copy should be easy to read and understand, reflecting the straightforward, no-fuss nature of the service.
• •Engage with Your Community: Use social media to ask questions, respond to comments personally, and share customer testimonials. This builds on the existing positive social perception and strengthens the community feel.
• •Let the Food Be the Hero: In all visual and written content, make the meals the central focus. Use clear, appetizing photos and describe the taste and key ingredients of the dishes to let the quality of the food speak for itself.

Social Perception

The public and customers perceive Les Lunchs à Phil as a high-quality, reliable, and friendly local business. It is seen as a valuable community asset that provides a much-needed service for busy individuals and families. The founder, Phil, is viewed as a hardworking and passionate chef, which builds a strong sense of trust and personal connection with the brand. The positive reviews and local media coverage reinforce its reputation as a respectable and successful enterprise.

Copy Examples

• •Busy week ahead? Let us handle dinner. Fresh, healthy, and delicious meals delivered right to your door. Your schedule is packed. Your plate doesn't have to be.
• •Say goodbye to meal prep stress! 👋 This week's showstopper is our 10-hour Braised Beef, made with 21-day aged beef for incredible tenderness. So much flavour, zero effort. Ready to reclaim your evenings? Order this week's menu through the link in our bio! #MealPrep #HealthyEating #LocalChef #TimeSaver
• •Tired of asking "what's for dinner?" Les Lunchs à Phil offers a new menu of balanced, chef-prepared meals every week. Made with fresh, local Québec ingredients. Spend more time with your family and less time in the kitchen. See this week's menu and order now!
• •It all started with a passion for good food. For 14 years, our founder, Phil, worked his way up from dishwasher to chef. Today, he brings that same dedication to your table. Les Lunchs à Phil isn't just about saving you time—it's about sharing our love for fresh, delicious, and wholesome food with our community.
• •Get 10% Off Your First Week of Meals! Taste the Freshness.