Brand Tone

Artistic, Vibrant, and Quality-Conscious

Brand Values

• •Artistic Integrity
• •Quality Craftsmanship
• •Vibrancy and Color
• •Accessibility of Art

Best Practices

• •Lead with the Art: Always connect the product back to the artist, Leslie Gerry. Use phrases like "Designed by Leslie Gerry," "Featuring Leslie's signature style," or "From the artist's collection" to consistently reinforce the brand's core identity.
• •Use a Vibrant Vocabulary: Incorporate descriptive words that reflect the designs themselves. Terms like "vibrant," "bold," "colorful," "striking," "dynamic," and "intricate" should be staples in your copy to mirror the visual identity.
• •Highlight Quality and Origin: Regularly mention the premium materials (e.g., "fine bone china," "faux-suede") and, where applicable, the "Made in the UK" aspect. This reinforces the brand's value of quality craftsmanship and builds trust.
• •Balance Artistic and Functional Language: While the artistic angle is key, remember you are selling functional products. Bridge the two by explaining how the art enhances the function, e.g., "A durable, cork-backed placemat featuring a beautiful, life-like dog design."
• •Define the Target Audience in Your Tone: Write for an audience that appreciates art, design, and quality. The tone should be sophisticated but accessible, celebrating the joy of owning something beautiful and well-made, perfect for "art enthusiasts" and those seeking "distinctive gifts."

Social Perception

As a provider of high-quality, beautifully designed products that make excellent gifts. The designs are seen as unique and instantly recognizable. The brand is appreciated by animal lovers and those looking for distinctive, art-inspired items for their homes. The association with an established artist lends the brand an air of sophistication and credibility. Positive feedback on delivery and customer service further enhances this favorable perception.

Copy Examples

• •Start your morning with a masterpiece. Our Tabby Cat mug isn't just a mug; it's a piece of art by Leslie Gerry, crafted from fine bone china. Featuring a bold, vibrant design that captures the unique spirit of the tabby, it’s the perfect way to add a splash of color and character to your coffee routine. The purrfect gift for the cat lover in your life.
• •Art for your everyday. ✨ Introducing the new Wildlife Collection. Leslie Gerry’s signature style brings the untamed beauty of nature right into your home. From majestic puffins to charming frogs, each intricate design is a celebration of color and life. Explore the full range of cushions, placemats, and more on our website.
• •From a celebrated career in graphic design to a passion for painting, Leslie Gerry now brings his unique artistic vision to life through a stunning collection of homewares. Each piece begins as a complex digital collage, layering bold, flat colors to create vibrant and stylish portraits of the animal kingdom. Discover the artistry behind the design.
• •Brighten Your Home with Art. For a limited time, enjoy 15% off all Leslie Gerry tea towels. Made in the UK, these vibrant and durable kitchen essentials feature the artist's iconic animal designs, turning a simple utility into a statement of style. Don't miss this chance to own a piece of functional art.
• •Did you know every Leslie Gerry design is created from layers of color, cut and arranged to form these strikingly intricate illustrations? This unique digital technique, honed over years of artistic practice, is what gives our products their signature depth and vibrancy. It’s more than a pattern; it’s a passion.