Brand Tone

Sophisticated & Elegant, Authoritative & Trustworthy, Passionate & Enthusiastic, Conscious & Responsible

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Sustainability & Circularity
• •Timelessness & Elegance
• •Customer Trust & Relationship
• •Exclusivity & Uniqueness

Best Practices

• •Emphasize Authenticity and Expertise: Always highlight the authentication process and the expertise behind the curation. Use phrases like "guaranteed authentic," "expertly verified," "curated selection."
• •Weave in Sustainability: Consistently connect the act of buying vintage with conscious consumption, circular fashion, and giving items a "second life." Use the "Waste no more" motto where appropriate.
• •Maintain an Elegant Vocabulary: Use sophisticated and descriptive language that reflects the luxury nature of the products. Words like "timeless," "iconic," "heritage," "craftsmanship," "elegant" should be common.
• •Build Trust Through Transparency: Be clear about the consignment process and the condition of items. While highlighting beauty, ensure descriptions are accurate to manage expectations, potentially mitigating negative reviews.
• •Cultivate a Passionate Voice: Let the love for vintage and luxury design shine through. Use enthusiastic yet refined language to connect with fellow fashion lovers who appreciate the history and artistry of the pieces.

Social Perception

Generally positive as a reputable source for high-quality, authentic luxury vintage items, particularly in Rome, with an emphasis on sustainability and authenticity. Some mixed reviews regarding item condition matching descriptions and customer service.

Copy Examples

• •Timeless Elegance, Responsibly Reimagined. Discover authentic pre-loved luxury, curated for the conscious connoisseur. Give beauty a second chance with Lesley Luxury Vintage.
• •An icon of enduring style, this Chanel Classic Flap embodies the pinnacle of Parisian craftsmanship. Sourced with care and authenticated with expertise, it awaits its next chapter. Embrace sustainable luxury without compromising on heritage.
• •Founded in Rome in 2008, Lesley Luxury Vintage was born from a passion for timeless design and a commitment to sustainable fashion. We believe real luxury is timeless and that every exquisite piece deserves a second chance to shine. Our mission: to offer you a curated collection of authenticated designer treasures, promoting a more circular and conscious approach to style.
• •Freshly unveiled: A stunning [Brand Name] [Product Name] just arrived in our collection. Experience the thrill of unique, authenticated luxury. Waste no more, love it forever. DM us for details or visit our Rome boutiques!
• •Unlock Timeless Treasures: New Arrivals & Our Commitment to Authentic, Sustainable Luxury