Brand Tone

Value-Driven and Accessible

Brand Values

• •Affordability
• •Accessibility
• •Variety
• •Customer Service

Best Practices

• •Unify the Brand Name: Choose one primary brand name ("Outletta USA" or "leskinc") and use it consistently across all platforms, including the website's copyright, titles, and any future social media. This is critical for building brand recognition and trust.
• •Create a Tone of Voice Guide: Document the brand's tone as "Smart, Accessible, and Value-Focused." Define keywords to use (e.g., "savvy," "discover," "deal," "essentials") and avoid (e.g., "cheap," "luxury" without context).
• •Emphasize the "Personal Shopper" Angle: The "unique personalized shopping service" mentioned on the site is a strong differentiator. Copy should lean into this, framing the brand as expert deal-hunters curating the best finds for the customer.
• •Be Transparent About Products: When selling both branded fashion and general electronics, ensure the copy for each category is tailored. For fashion, name the brand and emphasize authenticity. For electronics, focus on features, benefits, and the value proposition.
• •Develop a Content Calendar: Plan themes for emails and site content around key shopping seasons, new outlet arrivals, and specific product categories. This ensures a consistent stream of on-brand messaging rather than sporadic, reactive updates.

Social Perception

Fractured due to its dual identity ('leskinc' and 'Outletta USA'), perceived as a transactional entity (reseller of branded fashion goods or a general online outlet store), lacking a strong, cohesive community due to no social media presence.

Copy Examples

• •U.S. Outlet Prices, Delivered to Your Door. Shop top brands in fashion, tech, and home without the plane ticket.
• •Why wait for a sale? At Outletta USA, the outlet deals never end. Get an extra 15% off your first order and discover your new favorite find today.
• •Stay connected for less. This feature-packed smartwatch offers premium performance at a price that makes sense. Smart living just got more affordable.
• •We believe great deals shouldn't have borders. Outletta USA was founded to bring the exclusive collections and unbeatable prices of American outlet stores to a global community of savvy shoppers.
• •That Michael Kors bag you've been eyeing? We found it at an outlet price. Limited stock—your VIP access to luxury for less starts now.