Brand Tone

Vibrant & Playful, Confident & Empowering, Inspirational & Expressive, Approachable & Engaging, Sophisticated & Stylish

Brand Values

• •Individuality & Self-Expression
• •Confidence & Empowerment
• •Creativity & Boldness
• •Joy & Positivity
• •Quality & Thoughtful Curation
• •Inclusivity
• •Community

Best Practices

• •Embrace Vibrant Language: Use lively, energetic, and descriptive words that evoke color, confidence, and playfulness. Think "daring prints," "playful combinations," "eye-catching colors."
• •Focus on Empowerment and Individuality: Craft messages that inspire customers to feel confident and express their unique selves. Use phrases like "celebrate your body," "unapologetically themselves," "wear it like a trophy."
• •Maintain a Playful yet Sophisticated Balance: While the tone is fun and bold, ensure the language also reflects the stylish and curated nature of the brand. Avoid slang that might feel too juvenile or out of sync with the "sophisticated" aspect.
• •Tell a Story: Connect with the audience by weaving in the brand's inspiration (travel, colors, prints) and mission (bringing joy, empowering women). This creates a more engaging and memorable narrative.
• •Be Inclusive and Positive: Use language that makes everyone feel welcome and seen. Focus on the joy and confidence that fashion can bring, fostering a positive community around the brand.

Social Perception

Trendy and Fashion-Forward, Colorful and Statement-Making, Empowering and Confidence-Boosting, Good Quality for the Price Point, Engaging and Relatable

Copy Examples

• •Headline: Don't Just Get Dressed. Make a Statement. Body: Life’s too short for boring clothes. Unleash your inner icon with Les Jumelles – where vibrant prints meet fearless style. Wear it like a trophy. #LesJumelles #BeBold
• •Headline: Your Daily Dose of Color Confidence. Body: Brighten up your wardrobe and your mood! Our latest collection is bursting with hues that empower and prints that play. Feeling amazing is always in season. ✨ #ColorYourConfidence #LesJumellesStyle
• •Headline: Dare to Deviate. Body: Why blend in when you were born to stand out? Les Jumelles celebrates your unique spark with fashion that’s as individual as you are. Find pieces that tell your story. #IndividualityUnleashed #FashionRebellion
• •Headline: From Grey Chaos to Wardrobe Wow. Body: Let your style do the talking. Inspired by global adventures and designed with a playful twist, our pieces are here to turn heads and spark joy. Discover the Les Jumelles difference. #WearYourJoy #SophisticatedPlayfulness
• •Headline: The Art of Being Unapologetically You. Body: At Les Jumelles, fashion is more than fabric – it’s a feeling. Embrace your strength, your joy, your confidence. Our designs are crafted to help you shine, every single day. #EmpoweredByStyle #LesJumellesLabel