Brand Tone

Empowering & Feminine, Creative & Original, Collaborative & Community-Focused, Passionate & Approachable, Aspirational & Delicate

Brand Values

• •Empowerment: To make every woman feel beautiful, confident, and strong through her jewelry.
• •Originality & Creativity: To offer distinct, imaginative jewelry that breaks from the mainstream and allows for personal expression.
• •Community & Co-Creation: To build a strong relationship with customers by actively involving them in the creative journey.
• •Passion: The brand is driven by Aurélia's genuine passion for jewelry design and her vision for her customers.
• •Quality & Craftsmanship (Aspired): To provide well-made jewelry using quality materials like Sterling Silver 925 and gold plating.

Best Practices

• •Embrace "Empowerment" Language: Use words and phrases that uplift, inspire confidence, and celebrate individuality (e.g., "shine," "radiate," "unique," "strong," "your story," "express yourself").
• •Highlight "Co-Creation" and Community: Regularly mention the collaborative aspect. Use inclusive language ("we," "us," "together," "our community") and actively solicit input and feedback.
• •Showcase Aurélia's Passion & Vision: Weave in the founder's voice and personal touch where appropriate, reinforcing the brand's origin story and dedication. Emphasize the "designed by Aurélia" aspect.
• •Focus on Originality and "Breaking Codes": Continuously remind the audience that the jewelry is unique, different from traditional offerings, and allows for personal expression.
• •Maintain a Tone of Delicate Sophistication: While empowering, the language should also reflect the fine and delicate nature of the jewelry. Use descriptive words that evoke beauty, artistry, and quality craftsmanship.

Social Perception

Admiration for Uniqueness, Empowered Customers, Lingering Skepticism, Engaged Community

Copy Examples

• •Instagram Post (New Collection): "Unleash your inner sparkle ✨ Our new [Collection Name] has arrived, co-created with you, for you! Each piece is a whisper of confidence, designed to make you shine. Which one tells your story? #LesJoyauxdAure #NewCollection #CoCreatedMagic #EmpoweredByAuré #JewelryThatSpeaks"
• •Facebook Group Post (Call for Ideas): "Dreaming up our next icons, and we need YOUR vision! 💖 What kind of magic do you want to wear next? Share your sketches, your inspirations, your wildest jewelry dreams below! Let’s create something unforgettable, together. Aurélia x #LJACommunity #CoCreation #JewelryDesign #YourVoiceOurInspiration #LesJoyauxdAure"
• •Product Description (Earrings): "Adorn yourself with the delicate strength of our [Earring Name] earrings. Designed to dance with your every move, these beauties are more than just jewelry – they're a reminder of your unique brilliance. Hand-finished with love, inspired by our incredible community. #FeelBeautiful #UniqueJewelry #LesJoyauxdAure #FineJewelry"
• •Email Newsletter Subject: "You Asked, We Created! ✨ See the Designs You Inspired!" Body Snippet: "Remember those amazing ideas you shared in our co-creation sessions? Get ready to fall in love! We're thrilled to unveil the new pieces born from your inspiration. At Les Joyaux d'Auré, you're not just a customer, you're a muse."
• •Website Banner: "More Than Jewelry. It's Your Story. Co-Create Your Sparkle with Les Joyaux d'Auré."