Brand Tone

Artisanal & Passionate, Quality-Driven & Refined, Empowering & Supportive (for Creators), Approachable & Authentic

Brand Values

• •Exceptional Craftsmanship
• •Premium Materials
• •French Origin (Savoir-Faire)
• •Customization & Personalization
• •Enabling Creativity
• •Customer Focus & Care

Best Practices

• •Emphasize the Artisan: Consistently use terms like "artisanal," "handcrafted," "made with care," "atelier," and "French craftsmanship" to reinforce the brand's core identity.
• •Speak to the Creator: Address the target audience (DIYers, crafters, designers) directly, using empowering language that highlights how Les Jolies Anses products can enhance *their* work and creativity.
• •Showcase Quality & Origin: Always mention the quality of materials (especially leather) and the "Made in France" aspect as key differentiators and marks of excellence.
• •Maintain an Elegant & Approaching Voice: Combine sophisticated language that reflects the "jolie" (pretty/lovely) aspect of the brand with a warm, personal, and helpful tone, especially in customer interactions and story-telling.
• •Visual & Textual Harmony: Ensure that the visual elements (product photography, website design) align with the elegant, quality-focused, and artisanal tone of the copy for a cohesive brand experience.

Social Perception

Provider of High-Quality Goods, Artisanal & Unique, Elevates Handmade Items, Trustworthy & Recommended

Copy Examples

• •Headline for a new leather strap collection: "Élevez Votre Création: Discover an artisanal leather strap, handcrafted in France to bring your unique vision to life."
• •Instagram caption for a product showcase: "The beauty is in the details. Each of our 'Jolies Anses' is crafted with passion in our Normandy workshop, ready to become a part of your next masterpiece. What will you create? #LesJoliesAnses #ArtisanatFrancais #BagMaking"
• •Website 'About Us' snippet: "At Les Jolies Anses, we believe every handmade bag tells a story. Our mission is to provide you with exquisitely crafted French handles and straps, because your creations deserve the finest."
• •Email to a customer who favourited an item: "Bonjour [Customer Name], we noticed you have an eye for quality! Your saved [Product Name] is a testament to timeless French craftsmanship. Let us help you add that perfect finishing touch. Custom options are available!"
• •Product description highlight: "Indulge in the supple touch of genuine [Type of] leather, meticulously shaped and stitched in our French atelier. This [Product Name] isn't just a strap; it's the soul of your future favourite bag."