Brand Tone

Artisanal & Passionate, Elegant & Natural, Personal & Approachable, Creative & Inspiring

Brand Values

• •Artisanal Craftsmanship
• •Celebration of Nature
• •Customer Connection
• •Quality and Freshness
• •Creativity and Artistry

Best Practices

• •Lead with Passion and Artistry: Always use language that reflects craftsmanship and a love for floristry. Words like "crafted," "artisanal," "hand-tied," "bespoke," "creation," and "artistry" reinforce the brand's core identity.
• •Use Sensory and Evocative Language: Describe the arrangements in a way that engages the senses. Mention the "velvety petals," "fresh scent of eucalyptus," or "vibrant colors" to help the customer imagine the product.
• •Maintain a Personal Voice: Write as if Elisabeth herself is speaking. Use "I" and "we" to create a direct connection with the audience. Share personal stories or the inspiration behind a specific bouquet to build authenticity.
• •Center the Customer's Story: Frame the products around the customer's life and emotions. Connect the flowers to their "special day," "a moment of comfort," "a celebration of love," or "bringing nature into your home."
• •Emphasize Uniqueness and Quality: Consistently remind the audience that each arrangement is a one-of-a-kind creation, not a mass-produced item. Highlight the freshness of the flowers and the meticulous attention to detail.

Social Perception

Les jardins d'Elisabeth is perceived by its customers and the local community as a high-end, artisanal florist with a strong personal touch. The brand is seen as a reliable source for beautiful, unique, and high-quality floral arrangements, particularly for significant life events like weddings. The owner, Elisabeth, is viewed as a talented and passionate artist, which enhances the brand's credibility and appeal. Customers trust the brand to deliver exceptional products and personalized service.

Copy Examples

• •Autumn whispers in hues of gold and crimson. Our new seasonal bouquet, 'Forêt d'Or,' is a hand-tied celebration of the harvest, featuring rustic chrysanthemums, rich dahlias, and delicate eucalyptus. Each one is a unique piece of nature, crafted with passion in our workshop. Bring the warmth of the season into your home. Available now.
• •Your love story is unique. Your flowers should be too. At Les jardins d'Elisabeth, we go beyond bouquets; we craft bespoke floral atmospheres that tell your story. From intimate ceremonies to grand celebrations, let us bring your vision to life with passion and artistry. Schedule your personal wedding consultation with Elisabeth today.
• •Where Nature Becomes Art. Artisanal floral creations for every moment of your life.
• •A glimpse into our garden + A special offer just for you
• •From a simple stem to a finished masterpiece. ✨ Watch the magic unfold in our workshop as we prepare this week's creations. Every flower is chosen with intention, and every arrangement is made with love. What are we creating for you today?