Brand Tone

Elegant, sophisticated, and aspirational, yet warm and convivial. It evokes a sense of French chic, tradition, and the joy of shared outdoor experiences. The language used is refined but accessible, aiming to inspire customers to create beautiful moments.

Brand Values

• •Art de Vivre à la Française (The French Art of Living): This is a core value, emphasizing elegance, quality, and the enjoyment of life's simple pleasures, particularly shared meals outdoors.
• •Conviviality and Sharing: The brand strongly promotes the idea of creating and sharing precious moments with family and friends.
• •Quality and Craftsmanship: There's an emphasis on high-quality materials (e.g., porcelain plates, wicker, pure melamine) and artisanal or careful manufacturing.
• •Tradition and Heritage: The brand story draws on family memories and a historical family coat of arms, linking to a sense of tradition and timelessness.
• •Practicality and Durability: While elegant, the products are designed to be functional and durable for outdoor use, with features like shock-resistant melamine and insulated compartments.
• •Love for Nature and Outdoors: The products are designed for enjoying outdoor life, whether in a garden, at the beach, or in the countryside.

Best Practices

• •Embrace Elegant Language: Use refined vocabulary that evokes sophistication and charm, but avoid being overly formal or unapproachable. Words like exquisite, charming, convivial, timeless, and crafted align well.
• •Focus on Storytelling and Emotion: Weave in the brand's heritage and the emotional benefits of using the products – creating memories, sharing joy, enjoying beauty. Connect with the aspiration for a refined lifestyle.
• •Highlight Quality and French Art de Vivre: Consistently reference the quality of materials, craftsmanship, and the unique French approach to enjoying life's pleasures. This reinforces the brand's core identity.
• •Maintain a Warm and Invitational Voice: While elegant, the tone should also be welcoming and inspire customers to partake in the experiences the brand promotes. Emphasize ease, enjoyment, and togetherness.
• •Visual and Verbal Harmony: Ensure the copy complements the brand's visual identity. The aspirational, bright, and joyful imagery seen on their Instagram should be mirrored in the optimism and elegance of the text.

Social Perception

Les Jardins de la Comtesse is generally perceived as a premium, trustworthy brand offering high-quality, beautiful, and distinctly French picnic and outdoor dining products. Customers associate the brand with elegance, special occasions, and the creation of memorable experiences. The products are seen as gift-worthy and items that elevate an everyday activity like a picnic into something more special and refined. The connection to French lifestyle and quality craftsmanship resonates well with their target audience. While there are occasional quality control concerns mentioned in reviews, the overall perception leans towards satisfaction with the aesthetic and functional aspects of the products.

Copy Examples

• •Headline: Elevate Your Escapes: The Art of French Picnicking. Body: Rediscover the joy of open-air dining with Les Jardins de la Comtesse. Our meticulously crafted picnic baskets and vibrant tableware transform any outing into a cherished memory. Share laughter, savour moments, and dine in style.
• •Headline: Timeless Traditions, Modern Moments. Body: Inspired by generations of French family gatherings, our collections blend classic elegance with contemporary practicality. From sun-drenched garden parties to serene beachside meals, create your own traditions with Les Jardins de la Comtesse.
• •Headline: Beyond the Basket: Unforgettable Outdoor Feasts. Body: It's more than just a meal; it's an experience. Our durable melamine tableware and thoughtfully designed accessories ensure every picnic is effortlessly chic and wonderfully practical. Conviviality awaits.
• •Headline: The Countess's Secret to Perfect Outings. Body: Every Les Jardins de la Comtesse piece is an invitation to embrace the beauty of the outdoors with elegance and ease. Pack your delights and let our heritage of French art de vivre accompany you.
• •Headline: Curated for Conviviality. Crafted for Keepsakes. Body: From intimate moments for two to joyful gatherings of many, our picnic sets and outdoor dining collections are designed for making memories. Experience the enduring charm and quality of Les Jardins de la Comtesse.