Brand Tone

natural, authentic, caring, and appreciative

Brand Values

• •Naturality and Organic Ingredients
• •Handmade Quality & French Manufacturing
• •Tradition and Ancestral Knowledge
• •Customer Well-being & Satisfaction
• •Family-Oriented
• •Authenticity and Transparency

Best Practices

• •Emphasize Natural Origins: Always highlight the natural, organic, and additive-free nature of the ingredients and products.
• •Tell the Story: Weave in elements of the brand's heritage, the founder's inspiration, and the traditional knowledge behind the products.
• •Focus on Benefits & Sensorial Experience: Describe not just what the product does, but how it makes the customer feel – the scents, the texture, the sense of well-being.
• •Use Warm and Appreciative Language: Maintain a caring and grateful tone in communications, reflecting the positive customer interactions seen in reviews.
• •Be Authentic and Transparent: Clearly state where products are made and the philosophy behind ingredient selection. Avoid overly hype or aggressive marketing language.

Social Perception

Customers generally perceive Les Jardins d'Aïssa very positively, with high ratings on review platforms. They are praised for the quality and effectiveness of their products, especially soaps and oils. The natural scents are a frequently highlighted positive aspect. Fast and careful shipping is often mentioned, along with good customer service and sometimes receiving small gifts with orders. Customers appreciate the natural and organic aspect of the products. The brand is seen as trustworthy and providing satisfaction.

Copy Examples

• •Rediscover nature's gentle touch. Our [Product Name], crafted with 100% natural ingredients, nourishes your skin, just as tradition intended.
• •From Aïssa's garden to your home. Experience the pure essence of vetiver with our Khamaré, a timeless secret for feminine well-being. Lovingly made in France.
• •Sensitive skin? Find your calm. Our [Soap Name] is a soothing blend of [Key Ingredient 1] and [Key Ingredient 2], offering a kind cleanse without harsh chemicals.
• •Unlock radiance, naturally. Our [Oil Name] is rich in [Benefit] and handcrafted to bring out your skin's inherent glow. Feel the Les Jardins d'Aïssa difference.
• •More than just a scent, it's a feeling. Our [Product with specific scent] delights the senses while delivering pure, plant-based care. Thank you for embracing nature with us.