Brand Tone

Sophisticated & Elegant, Confident & Bold, Modern & Urban, Minimalist & Refined

Brand Values

• •Quality & Craftsmanship
• •Contemporary Elegance
• •Strong Personality & Individuality
• •Innovation
• •Masculine Strength (Virility)

Best Practices

• •Embrace Sophisticated Language: Use precise, evocative language that reflects luxury and refinement. Avoid overly casual slang or colloquialisms.
• •Maintain a Confident Voice: Write with authority and conviction. The tone should be assertive and self-assured, mirroring the brand's bold aesthetic.
• •Highlight Craftsmanship & Quality: Subtly weave in references to the superior materials, expert tailoring, and attention to detail that define the brand.
• •Focus on the "Modern Man": Speak to an audience that is contemporary, urban, and appreciates a blend of classic elegance with a modern, sometimes edgy, sensibility.
• •Visual Consistency in Words: Ensure the language aligns with the brand's visual identity – often minimalist, dark, and powerful. Use strong verbs and impactful phrasing.

Social Perception

High-End Luxury Brand, Fashion-Forward & Edgy, Strong Design Identity, Celebrated Modern Menswear, Sustainability Concerns

Copy Examples

• •Headline: Les Hommes: Sculpted for the Unconventional. Body: Beyond trends, lies distinction. Discover a new era of masculine elegance, crafted with precision and a defiant spirit. Explore the latest collection.
• •Headline: The Art of Modern Power. Body: Les Hommes redefines luxury with sharp silhouettes and an uncompromising commitment to quality. Own your presence. Wear Les Hommes.
• •Headline: Noir et Audacieux. (Black and Bold.) Body: Embrace the allure of the night. Our signature dark palettes and refined details are designed for the man who commands attention without saying a word.
• •Headline: Contemporary Craft. Urban Edge. Body: Experience the intersection of master tailoring and street-inspired sophistication. Les Hommes: Luxury menswear for the modern vanguard.
• •Headline: Unseen Details. Unmistakable Identity. Body: It’s in the meticulous cut, the luxurious feel, the subtle glint of hardware. Discover the quiet confidence of Les Hommes.