Brand Tone

Aspirational, Exclusive, Sophisticated, Elegant, Trustworthy, Authoritative, Modern, Savvy, Conscious, Responsible

Brand Values

• •Authenticity
• •Quality & Exclusivity
• •Sustainability & Responsibility
• •Accessibility to Luxury
• •Customer Trust & Satisfaction
• •Family & Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., Sophisticated, Trustworthy, Aspirational, Conscious) with examples of do's and don'ts for language, sentence structure, and vocabulary.
• •Prioritize "Authenticity" and "Expertise": Consistently use terms like "authenticated," "verified by experts," "guaranteed authentic," "curated collection" to reinforce trust and the high-quality nature of the items.
• •Weave in "Sustainability" and "Responsibility": Subtly integrate messages about "responsible luxury," "sustainable fashion," "circular economy," or "extending the life of luxury" to appeal to ethically-minded consumers.
• •Use Aspirational Language (but remain accessible): Employ evocative and sophisticated language that speaks to the desire for luxury (e.g., "timeless elegance," "iconic piece," "coveted design") while also highlighting the value and accessibility of pre-owned items.
• •Maintain Visual & Textual Consistency: Ensure that the tone of the copy aligns across all platforms – from website product descriptions and blog posts to social media captions and email marketing. Visuals should also reflect the same sophisticated and trustworthy aesthetic.

Social Perception

Trusted Source for Second-hand Luxury, Desirable & Aspirational, Smart Shopping, Fashion-Conscious & Trend-Aware, Ethically Minded Choice

Copy Examples

• •Headline: Invest in Timeless Elegance. Discover Your Next Authentic Luxury Piece. Body: At Les Folies d'Eugénie, we believe true style is enduring. Explore our curated collection of authenticated pre-owned treasures from the world's most coveted fashion houses. Shop sustainably, indulge wisely.
• •Social Media Post (Image: A stunning vintage Chanel bag): Caption: The story behind iconic luxury is now within reach. This vintage Chanel flap bag, meticulously authenticated by our experts, awaits its next chapter with you. Embrace responsible luxury without compromising on desire. #LesFoliesDEugenie #VintageChanel #SustainableStyle #AuthenticatedLuxury
• •Email Subject: Unlock the Vault: New Arrivals from Hermès, Dior & More Body: Dear [Customer Name], Your passion for exceptional fashion deserves an exceptional find. Explore our latest hand-picked arrivals – from timeless Birkins to contemporary classics – all guaranteed authentic and ready to elevate your collection. Experience luxury, responsibly.
• •Product Description Snippet (for a Louis Vuitton Speedy): More than just a bag, it's a piece of fashion history. This pre-loved Louis Vuitton Speedy has been carefully inspected and authenticated by our in-house specialists, ensuring its heritage and quality. By choosing Les Folies d'Eugénie, you're not only acquiring an iconic design but also championing a more sustainable approach to luxury.
• •About Us Teaser: For over a decade, Les Folies d'Eugénie has been a trusted family name in luxury consignment. We connect discerning collectors with authenticated, pre-owned masterpieces, because we believe in the enduring value of craftsmanship and the beauty of sustainable choices. Discover the difference expertise makes.