Brand Tone

Warm, Aspirational, and Empowering. It blends the chic, trend-conscious feel of a Parisian brand with a friendly, personal, and encouraging voice. It is intimate, approachable, and relatable, suggesting that wearing their jewelry makes one "fabulous" while remaining grounded and accessible.

Brand Values

• •Durability and Quality
• •Accessibility
• •Passion and Authenticity
• •Customer-Centricity
• •Feminine & Timeless Style

Best Practices

• •Always Lead with "You": Center the customer in the narrative. Frame product benefits around her life, her style, and her needs. Instead of "Our jewelry is durable," use "Your jewelry will stay with you through every moment."
• •Incorporate the "Love & Passion" Narrative: Regularly mention that pieces are "made with love" or "born from a passion for jewelry." This reinforces the brand's authentic, personal story and distinguishes it from larger, more impersonal competitors.
• •Balance "Chic" with "Accessible": Use sophisticated and aspirational language ("luminous," "timeless," "Parisian elegance") but always pair it with words that convey accessibility and practicality ("everyday wear," "accessible price," "resists water").
• •Highlight the Founder's Story: Use Mathilde's journey as a recurring theme in campaigns, "About Us" sections, and social media posts. This humanizes the brand and builds a stronger emotional connection with the audience.
• •Use Customer Testimonials as a Voice: Actively feature customer reviews and photos in your marketing. This not only provides social proof but also aligns with the brand's customer-centric value, letting the happy voices of your community speak for you.

Social Perception

Highly positive. Customers consistently highlight the excellent quality-to-price ratio, the beauty and delicacy of the jewelry, and the efficiency of the customer service and delivery. The brand is perceived as trustworthy and reliable, offering stylish pieces that live up to their promise of durability, reinforced by glowing reviews.

Copy Examples

• •Life Happens. Your Jewelry Shouldn't Tarnish. From your morning swim to a spontaneous night out, our water-resistant, gold-plated jewelry is made to keep up with your fabulous life. Live fully, shine always.
• •From a Parisian Dream to Your Jewelry Box. It all started with a dream. Our founder, Mathilde, handcrafted her passion into Les Fabuleuses Bijoux—a brand built on love and authenticity. Each piece is a part of our story, now ready to become a part of yours.
• •Be As Fabulous As You Are. You are timeless, luminous, and chic. Your jewelry should be too. Discover our new collection, designed in the heart of Provence to make your inner sparkle visible.
• •The Perfect Summer Touch. Meet our Shell Collection! Adjustable, water-resistant, and effortlessly chic, these pieces are your perfect companion for sun-drenched days and warm summer nights. Wear alone or layer for a personalized look.
• •Parisian Style, Without the Price Tag. We believe beautiful, high-quality jewelry should be for everyone. That’s why we create stunning, durable pieces at prices you’ll love. Join thousands of happy customers and find your new favorite accessory today.