Brand Tone

Sophisticated, Passionate, and Welcoming

Brand Values

• •Excellence & Innovation
• •Authenticity & Seasonality
• •Passion & Hospitality
• •Family & Partnership

Best Practices

• •Lead with Passion: Always start from the "why" —the shared passion of Sarah and Julien. Use storytelling to connect with the audience on an emotional level.
• •Emphasize the 'Duo': Continuously feature Sarah and Julien as the heart of the brand. Mention their respective roles—Julien's culinary artistry and Sarah's welcoming hospitality—to reinforce the value of partnership and personal touch.
• •Use Sensory and Evocative Language: Describe the food and atmosphere with rich, descriptive words that appeal to the senses. Instead of "tasty food," use phrases like "a symphony of flavors," "delicate lavender-infused panna cotta," or "succulent beef in a rich, savory sauce."
• •Highlight the Local Connection: Regularly mention the use of local producers, seasonal ingredients, and the restaurant's own garden. This reinforces authenticity and community values.
• •Maintain Visual Elegance: Ensure all visual content (photos, videos, website design) matches the sophisticated and artistic tone of the brand. High-quality, clean, and beautifully composed imagery is essential.

Social Perception

Le Seize is perceived as a top-tier dining destination in Arles, offering a high-end, gastronomic experience that is nonetheless accessible and intimate. It is seen as a "must-visit" for food lovers, celebrated for its creative cuisine, exceptional service, and the personal involvement of its owners. The brand successfully combines the prestige of a Michelin-recognized establishment with the charm and warmth of a family-run bistro.

Copy Examples

• •Art on a plate. Our new white chocolate and lavender dessert is a tribute to the fields of Provence. Every spoonful is a taste of the season, crafted with passion, just for you. #LeSeizeArles #FrenchGastronomy #DessertArt #Arles
• •More than a meal, it's a moment. Discover the passion of Sarah and Julien Richard in the heart of Arles. A symphony of local flavors and innovative cuisine awaits.
• •Escape the everyday. Join us at Le Seize for a lunch that feels like a celebration. Seasonally inspired, expertly crafted, and always served with a smile. Reserve your table for an accessible taste of gastronomic excellence. #FineDining #ArlesRestaurant #SupportLocal
• •A New Season of Flavors at Le SeizeDear friend, The market is brimming with new inspiration, and Chef Julien is transforming the best of the season into an unforgettable dining experience. We invite you to be among the first to taste our new menu—a reflection of our love for the land and the art of cooking. Book your journey with us.
• •Your table is waiting. At Le Seize, we believe in two things: the finest local ingredients and the warmest hospitality. Let us share our passion with you. An intimate culinary experience in the historic center of Arles.