Brand Tone

Aspirational, Evocative, Authentic, Curated, Passionate, Personal, Appreciative of Quality & Craftsmanship, Independent & Sincere

Brand Values

• •Authenticity: Discovering and sharing genuine experiences, local artisans, and "real" places.
• •Quality & Aesthetics: Producing beautifully designed, high-quality physical guides that are a pleasure to own and display.
• •Discovery & Exploration: Encouraging travelers to explore with a fresh perspective and discover hidden gems.
• •Sustainability & Slow Living: Implied through the appreciation of long-lasting paper products over fast digital media, and a focus on local and artisanal finds. The guides are described as "green and trendy."
• •Passion & Connection: Sharing a genuine love for regions and fostering a sense of connection with places and their creators.
• •Independence & Creativity: Operating as a self-funded, independent publisher driven by a unique vision.
• •Sharing & Solidarity: A stated aim to reaffirm these values through their publications.

Best Practices

• •Embrace Storytelling: Frame content around narratives of discovery, passion, and connection rather than just listing features. Share the "why" behind a recommendation.
• •Use Evocative and Sensory Language: Appeal to the reader's imagination by describing sights, sounds, tastes, and feelings associated with the experiences and products. Words like "soul," "whispered," "handcrafted," "savor" align with their tone.
• •Maintain a Personal and Sincere Voice: Write as if sharing a personal recommendation with a friend. Acknowledge the reader's desire for authentic experiences. Be transparent about the brand's independent nature.
• •Highlight Quality and Craftsmanship: Whether talking about the guides themselves or the artisans featured, emphasize the care, quality, and lasting value. Use terms like "meticulously researched," "beautifully presented," "treasured."
• •Stay True to Core Values: Ensure all copy reflects values like authenticity, discovery, sustainability, and the appreciation for paper. Regularly revisit the brand's mission to ensure consistency.

Social Perception

Respected, Unique, Trustworthy, Passionate, Support-worthy, Inspirational

Copy Examples

• •Instagram Post for a New Guide: "Unearth the soul of [Region Name]. Our newest PAPIER guide is more than a collection of places; it's an invitation to wander, to taste, to connect. Discover the stories whispered on its winds and the handcrafted treasures tucked away in its corners. Pre-order your journey today and be among the first to turn these lovingly curated pages. #GuidePapier #[RegionName] #TravelDifferently #AuthenticTravel #SupportIndependentPublishing"
• •Website Banner for 'Guide Popote': "Savor the authentic. Guide Popote invites you to the tables where passion is the main ingredient. Explore [Region's] culinary heart, from bustling markets to hidden bistros, all chosen with love. Your next delicious discovery awaits. #GuidePopote #FrenchCuisine #FoodieTravel #EatLocal #LesEditionsPapier"
• •Email Newsletter Snippet: "Dear fellow wanderer, At Les Éditions Papier, we believe in the quiet joy of a beautifully crafted guide – a companion that inspires you to explore with intention. This month, we're dreaming of [activity, e.g., 'the crisp autumn air in the vineyards of Pinard'] and the unique artisans who make these experiences unforgettable. Discover their stories within our pages. [Link to Shop]"
• •Facebook Ad: "Tired of the typical tourist trail? Les Éditions Papier creates travel guides for the discerning explorer. We champion the beauty of paper, the thrill of authentic discovery, and the artisans who bring a region to life. Journey with us beyond the expected. Explore our collection: [Link] #LesEditionsPapier #SlowTravel #CuratedExperiences #MadeInFrance #TravelInspiration"
• •Product Description Snippet for a Guide: "Let the Guide PAPIER [Region Name] be your trusted companion to the heart of [brief, evocative description of the region's essence]. Within these pages, meticulously researched and beautifully presented, you'll find not just addresses, but pathways to genuine connection and lasting memories. Printed with care, designed to be treasured. #SustainableTravel #PaperLove #FrenchTravel"