Brand Tone

Creative & Artistic, Passionate & Purpose-Driven, Friendly & Approachable, Conscious & Responsible, Optimistic & Uplifting

Brand Values

• •Eco-Responsibility
• •French Manufacturing & Localism
• •Quality & Craftsmanship
• •Creativity & Originality
• •Social Commitment
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality traits (e.g., "creative," "passionate," "conscious"), vocabulary (words to use/avoid), and even grammar or punctuation preferences. This ensures everyone writing for the brand is aligned.
• •Always Lead with Values: Ensure that the core values (eco-responsibility, French manufacturing, creativity, social commitment) are subtly or overtly woven into the messaging wherever appropriate. The "why" behind the brand should always shine through.
• •Speak to Your Ideal Customer: Understand who you are talking to – likely someone who appreciates design, quality, and sustainability. Tailor the language and references to resonate with this audience, making them feel understood and connected.
• •Be Authentic and Transparent: The "committed" aspect of the brand requires honesty. Avoid greenwashing or making unsubstantiated claims. Be open about processes and challenges if relevant, fostering trust. The friendly, passionate tone should feel genuine.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should be recognizably "Les Éditions Agitées." Regularly review content across platforms to ensure coherence. Train any new team members thoroughly on the brand voice.

Social Perception

Positive & Appreciative, Eco-Conscious Choice, Supporter of Local & French-Made, Artistic & Stylish, Trustworthy

Copy Examples

• •Brighten your day and your desk! 🌿✨ Our new 'Joie de Vivre' notebook isn't just a burst of color; it's a commitment to our planet. Crafted with love in France from recycled paper and vegetable-based inks. Because beautiful things shouldn't cost the Earth. #LesEditionsAgitees #EcoStationery #MadeInFrance #CreativeJoy
• •From a spark of an idea to a vibrant reality, Les Éditions Agitées is more than just stationery. It's a celebration of French creativity, a dedication to greener practices, and a belief that every little choice can make a big difference. Join our journey in making the world a little more colorful and a lot more conscious. #OurCommitment #FrenchDesign #SustainableLiving
• •What sparks your creativity? 🎨 For us, it’s knowing we’re creating something beautiful and kind to our planet. Our latest collection is designed to inspire your thoughts and dreams, all while being proudly made in France with eco-friendly materials. Tell us what fuels your inspiration! 👇 #InspiredByLEA #EcoConscious #StationeryLove #ArtDeVivre
• •NEW: Consciously Crafted Colour for Your World ✨🇫🇷 Body Snippet: Hello [Customer Name], Get ready to infuse your daily routine with art and purpose. At Les Éditions Agitées, we pour our hearts into creating stationery and decor that’s not only stunning but also sustainably made in France. Discover our latest arrivals and feel good about every purchase...
• •We are Les Éditions Agitées – a team passionate about design, driven by purpose. We believe in the power of beautiful objects to bring joy and the importance of ethical choices to protect our world. That’s why every notebook, poster, and planner we create is a testament to French craftsmanship and a deep commitment to eco-responsibility. We’re not just making stationery; we’re cultivating a community that values creativity and cares for our shared future.