Brand Tone

friendly, enthusiastic, chic, and community-oriented

Brand Values

• •Curation and Quality
• •Sustainability and Circularity
• •Style and Self-Expression
• •Convenience and Service
• •Community

Best Practices

• •Embrace the "Mixer pour se r reinventer" Philosophy: This is the brand's core creative idea. All copy, from social media captions to product descriptions, should inspire customers to be creative and mix different styles, brands, and price points to express their individuality.
• •Use an Enthusiastic and Positive Voice: The tone should always be upbeat, friendly, and passionate. Use positive language, exclamation points, and emojis where appropriate to convey excitement about the clothes and the brand's mission.
• •Highlight Curation and Quality: Consistently use words like "curated," "selected," "gems," "treasures," and "p   pites" to reinforce that Les D     goteuses offers high-quality, hand-picked items, not just random second-hand clothes.
• •Balance Aspirational with Accessible: While showcasing luxury brands like Chanel and Isabel Marant, ensure the copy remains welcoming and inclusive. Frame these items as exciting "finds" rather than intimidating luxury goods, making everyone feel like they can discover something special.
• •Focus on the "Why" (Sustainability and Service): Beyond the clothes, always weave in the brand's values. Remind customers that they are making a sustainable choice and highlight the convenience of the consignment service. This builds a deeper brand connection based on shared values and problem-solving.

Social Perception

highly positive; regarded as a key destination for high-quality second-hand shopping in Lyon; seen as a more curated and premium alternative to larger, user-driven resale platforms; events are portrayed as trendy and successful; founder is highlighted as a young entrepreneur with a clear vision

Copy Examples

• •Stop scrolling, start styling!           This week's finds are all about bold color and timeless textures. We're talking S zane silks, vintage leather, and that designer bag you've been dreaming of. Our mission? To help you reinvent your style, one pre-loved treasure at a time. Come say hello at the boutique! #LesDegoteuses #SecondMainLyon #MixerPourSeReinventer
• •Fashion is reaching new heights!         Join us for our iconic Rooftop Vide-Dressing! Shop over 1,500 curated second-hand gems from brands you love, discover local creators, and soak in the best views of Lyon. Great fashion, good vibes, and a sustainable choice. Tag your shopping partner in crime! Free entry. See you there! #VideDressingLyon #LesDegoteusesEvent #Lyon
• •Your wardrobe's next chapter starts here.       Too busy to sell your clothes? Let us do the finding! Our home collection service makes giving your pre-loved pieces a new life effortless. Book your 'vide-dressing     domicile' today and earn from the treasures in your closet. #VendreSesVetements #DressingDetox #Lyon
• •150 new pieces drop in store every week. Your dream wardrobe is waiting!    #OOTD #FriperieLyon #SecondHandStyle #LesDegoteusesLyon
• •Hi [Name], Ever wonder which colors make you truly shine? Stop guessing! Join our exclusive Colorimetry & Style Workshop, hosted by green personal shopper Marie. Learn the tools to build a wardrobe that reflects the real you, using colors and styles that flatter you perfectly. Limited spots available to keep it personal. Book now and start your style journey! #StyleWorkshop #Colorimetrie #PersonalStyle