Brand Tone

Personal & Relatable, Caring & Empathetic, Passionate & Proud, Informative & Helpful, Natural & Clean

Brand Values

• •Effectiveness & Quality
• •Natural & Safe Ingredients
• •Cruelty-Free
• •Handcrafted
• •Customer-Focused
• •Sustainability/Ethical Sourcing

Best Practices

• •Always Circle Back to the "Why": Remind the audience of the personal story and the desire to help that founded Les Creme. This reinforces authenticity and care.
• •Emphasize "Handcrafted" and "Natural Ingredients": Consistently use terms like "handcrafted," "botanical," "plant-based," "vegan-friendly," and "cruelty-free" to highlight core product attributes and values.
• •Speak Directly and Warmly: Use "we" and "you" to create a connection. Adopt a friendly, approachable, and helpful tone, as if speaking to a friend about a solution you've found.
• •Focus on Benefits, Rooted in Quality: Explain *how* the natural ingredients benefit the skin or home environment (e.g., "soothing coconut milk," "clean-burning coconut wax").
• •Maintain Transparency: Be open about ingredients and processes. This builds trust and aligns with the brand's honest origins.

Social Perception

Positive Customer Reviews, Purpose-Driven Company, High-Quality Products, Trustworthy

Copy Examples

• •Headline: From Our Home to Yours: Skin-Loving Care, Born from a Personal Journey. Body: We didn't set out to start a business. We set out to find a solution. When acne troubled someone I love, we discovered the power of gentle, plant-based ingredients. Now, we handcraft every soap, lotion, and candle with that same care, for skin that feels as good as it looks. Experience the Les Creme difference.
• •Headline: Nature's Best, Bottled for You. Body: Tired of harsh chemicals and hidden ingredients? At Les Creme, we believe in transparency and the power of botanicals. Our cruelty-free skincare and clean-burning coconut wax candles are lovingly made with high-quality, vegan-friendly ingredients you can trust. Pure, simple, effective.
• •Headline: Your Skin Deserves Kindness. So Does the Planet. Body: Gentle on your skin, gentle on the earth. Our commitment to cruelty-free practices and sustainably sourced ingredients, like RSPO certified palm oil, means you can feel good about what you're putting on your body and in your home. Discover handcrafted goodness with Les Creme.
• •Headline: The Secret to Tyler's Glow? It All Started with a Bar of Soap. Body: It’s true! Les Creme was born from a real need and a desire to create something better. Our first handcrafted soap transformed skin and sparked a passion. Now, explore our full range of skincare and home fragrances, all made with that original dedication to quality and effective, natural ingredients.
• •Headline: Light a Candle, Unwind Naturally. Body: Create your sanctuary with Les Creme. Our clean-burning coconut wax candles are handcrafted with toxin-free, 100% botanical all-natural coconut wax and cotton wicks, infused with beautiful scents to soothe your senses. Relax, refresh, and rejuvenate the natural way.