Brand Tone

Sophisticated & Artistic, Effortless & Cool, Purposeful & Timeless, Personal & Authentic, Quietly Confident

Brand Values

• •Quality & Craftsmanship
• •Timeless Design
• •Individuality & Self-Expression
• •Artistic Inspiration
• •Purposeful Wardrobe
• •Responsibility (Stated)

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the key characteristics of the brand's voice (e.g., sophisticated, artistic, understated, confident), including do's and don'ts, and provide examples.
• •Emphasize Storytelling Over Hard Selling: Focus on the inspiration behind collections, the quality of materials, and the lifestyle the brand represents, rather than just product features and discounts.
• •Use Evocative and Sensory Language: Incorporate words that appeal to a sense of artistry, quality, and timelessness (e.g., "sculpted," "fluid," "nuanced," "enduring," "purposeful").
• •Maintain Visual and Textual Harmony: Ensure that the copy on all platforms (website, social media, emails) aligns with the brand's sophisticated and artistic visual identity. The imagery and text should reinforce each other.
• •Educate on Value and Longevity: Consistently communicate the idea of investing in high-quality, timeless pieces that transcend fleeting trends, reinforcing the "anything but disposable" philosophy. Address sustainability efforts transparently to build trust, acknowledging areas for growth if necessary, to manage the perception created by external audits.

Social Perception

Fashion-Forward & Chic, High Quality, For the Confident Individual, Aspirational, Mixed Sustainability Profile

Copy Examples

• •Headline (New Collection): Sculpted Silhouettes, Enduring Style. Discover Pre-Frame 02. Body: Where classic forms meet modern artistry. Each piece in our new collection is a dialogue between timeless tailoring and the quiet confidence of contemporary design. Crafted for the discerning eye, built to journey with you.
• •Instagram Caption (Product Focus): The art of the everyday. Our signature [Product Name] in [Fabric Type] – a testament to thoughtful design and the beauty of simplicity. More than an item, it's a piece of your personal narrative. #LesCoyotesDeParis #TimelessEssentials
• •Email Subject (Brand Story): An Ode to Detail: The Philosophy Behind Your Wardrobe. Body Snippet: At Les Coyotes de Paris, we believe clothing is a personal art form. Inspired by the enduring allure of vintage finds and the clean lines of modern architecture, our Creative Director, Marieke Meulendijks, designs each collection with intention. Discover the story woven into every stitch.
• •Website About Us Snippet: Les Coyotes de Paris is an Amsterdam design studio crafting a purposeful wardrobe for the modern woman and girl. We reinterpret iconic shapes with an emphasis on eclectic fabric development and nuanced detail, creating pieces that are anything but disposable. It’s fashion viewed through an artistic lens – personal, timeless, and effortlessly cool.
• •Product Description (e.g., for a Blazer): The [Blazer Name] Blazer: An icon re-imagined. Cut from premium [Fabric Type], its tailored precision speaks to a modern femininity. Featuring [Specific Detail 1] and [Specific Detail 2], this piece embodies our commitment to enduring style and sophisticated ease. A cornerstone for a wardrobe built on purpose and personality.