Brand Tone

enthusiastic, inspiring, and community-focused. accessible and encouraging, value-driven

Brand Values

• •Affordability & Value for Money
• •Variety & Choice
• •Creativity & Inspiration
• •Sustainability & Responsibility
• •Community
• •Quality
• •Family Heritage & Passion

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation marks (sparingly but effectively), and an upbeat tone to convey excitement about fabrics and sewing.
• •Foster Community: Address the audience directly and inclusively (e.g., "Couponettes," "sewists," "creators"). Encourage interaction by asking questions and inviting them to share their work.
• •Highlight Value & Affordability: Consistently mention the great prices, the 3-meter coupon advantage, and the ability to create beautiful things on a budget, without sounding "cheap." Frame it as smart and accessible.
• •Inspire Creativity: Focus on the possibilities that the fabrics offer. Talk about potential projects and the joy of "making." Showcase finished garments and diverse styles to spark ideas.
• •Weave in Sustainability Naturally: When mentioning upcycled or eco-friendly fabrics, explain the "why" – the positive impact on the environment and the unique opportunity to use high-quality, limited-edition materials. Make it part of the value proposition.

Social Perception

go-to source for affordable and diverse fabrics. a reliable, inspiring, and budget-friendly fabric supplier with a growing eco-consciousness

Copy Examples

• •Hello Couponettes! ✨ Get ready to swoon! Our latest collection of vibrant viscose prints has just landed, and it’s bursting with color! Perfect for those flowy summer dresses you’ve been dreaming of. What will YOU create? Show us your makes! #LesCouponsDeSaintPierre #NewArrival #FabricLove #SewingInspiration #DIYFashion
• •Unleash Your Creativity WITHOUT Breaking the Bank! 🎉 Our seasonal sale is ON! Snag your favorite 3-meter coupons at prices that will make you want to sew all day. Don't miss out, these beauties fly off the shelves! Shop Now!
• •🤫 Psst! Want a couture look for less? These stunning silks are upcycled from Parisian fashion houses! ✨ Sustainable AND stylish? Yes, please! Run, don’t walk – limited stock! #UpcycledFashion #HauteCoutureFabric #SustainableSewing #ParisianStyle #LesCouponsDeSaintPierre #SewUnique
• •💖 Your Next Sewing Adventure Starts Here! New Fabrics & Inspiring Ideas Inside!
• •Maxi Dress, Mini Budget! How Our 3-Meter Coupons Make Dream Projects a Reality ✨