Brand Tone

Authentic, Passionate, Friendly, Approachable, Informative, Helpful, Eco-Conscious, Responsible, Playful, Charming

Brand Values

• •Authenticity & Tradition
• •Sustainability & Eco-Responsibility
• •Quality & Naturalness
• •Simplicity & Accessibility
• •Gourmandise & Pleasure

Best Practices

• •Embrace the "Copain" (Friend) Persona: Write as if you're talking to a friend – be warm, genuine, and share your passion. Use inclusive language.
• •Highlight the "Why": Always circle back to the core values: authenticity, sustainability, natural quality, and the joy of homemade. Let these values shine through your product descriptions, stories, and calls to action.
• •Keep it Simple & Clear, Yet Evocative: While the products have a charming, almost whimsical feel (Fernand, Bérengère), ensure the instructions and benefits are easy to understand. Use sensory language to describe the taste and experience of homemade yogurt.
• •Educate with Enthusiasm: Share knowledge about the benefits of natural ferments, homemade food, and sustainable living in an uplifting and inspiring way, not a preachy one. Position the brand as a helpful guide.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media post, or an email, the friendly, authentic, and eco-conscious voice of Les Copains Gourmands should be unmistakable. Regularly review content to ensure it aligns with the established tone.

Social Perception

Highly Positive, Innovative & Unique, Trustworthy & Reliable, Eco-Warriors, Community-Focused

Copy Examples

• •Headline (Website/Social Media): Rediscover Real Yogurt. The way Baba Vasilka used to make it – naturally delicious, lovingly homemade. Meet Fernand & Bérengère, your new kitchen friends!
• •Product Description Snippet (for Bérengère la Yaourtière): Say goodbye to plastic waste and hello to creamy, dreamy yogurt! Our Bérengère is not just a yogurt maker; she's a revolution in your kitchen. No electricity, no fuss, just pure, homemade goodness for a lifetime.
• •Instagram Post Caption: Weekend plans: whipping up a batch of sunshine with Fernand le Ferment! ☀️ What delicious creations are you dreaming of? Share your #LesCopainsGourmands moments with us! P.S. It’s so easy, even the kids can be a 'copain gourmand'!
• •Email Newsletter Subject: Shhh... Your Gut Will Thank You (And So Will the Planet!) Body Snippet: Packed with goodness and made with love (yours!), our natural ferments and Bérengère la Yaourtière are here to make your journey to delicious, homemade yogurt simple and sustainable. Kind to you, kind to Earth.
• •About Us Snippet: We're Les Copains Gourmands – a fancy name for 'friends who love good food'! It all started with a childhood memory and a desire for something real. Now, we're on a mission to bring authentic, sustainable, and utterly delightful homemade yogurt to your table. Join our band of happy fermenters!