Brand Tone

Sentimental and Heartfelt, Personal and Intimate, Creative and Gentle

Brand Values

• •Celebration of Relationships
• •Personalization and Uniqueness
• •Creativity and Innovation
• •Family and Collaboration

Best Practices

• •Embrace the "Collage" Metaphor: Consistently use words like "piece together," "connect," "bond," "story," and "unite" in your copy. This reinforces the name's meaning in the context of your products and subtly aligns with the positive aspects of unity from the activist movement.
• •Lead with Emotion, Support with Detail: Start your product descriptions and ads with the feeling the product evokes (love, nostalgia, celebration). Follow up with the practical details of customization (names, dates, colors). This mirrors the customer's journey from emotional impulse to purchase.
• •Tell the Sisters' Story: Regularly feature the story of Maude and Maxine. Highlighting the brand as a creation of two sisters reinforces the values of family, collaboration, and personal touch, making the brand more relatable and distinct.
• •Use "You" and "Your" Language: Address the customer directly. Frame products around your story, your family, and your memories. This personal approach is key to the brand's intimate tone.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, and gentle aesthetic of your visuals is matched by the copy. The language should be clear, warm, and uncluttered, avoiding overly complex or loud marketing language. This creates a cohesive and trustworthy brand experience.

Social Perception

Direct customers perceive LES COLLEUSES (The Shop) as a charming, heartfelt business creating personalized products by a small, family-run enterprise. The general public often associates the name with a feminist activist movement, leading to an indirect connection with values of female empowerment, social justice, and activism, which can be both a risk of brand confusion and an opportunity for powerful social alignment.

Copy Examples

• •Our Story, Beautifully Pieced Together. Every family is a unique collage of moments, memories, and love. Let's create a beautiful piece that tells your story. Customize a poster with the names that mean the most and celebrate the art of being together.
• •For The Moments That Stick With You. From your first hello to this very moment. Celebrate the journey you're building together with a personalized map of where it all began. A tribute to the love that holds everything in place.
• •Welcome to the Fold. A new name, a new love, a new piece of your heart. Announce their arrival with a custom birth poster, thoughtfully designed to commemorate the day your family grew. The perfect keepsake for a story just beginning.
• •LES COLLEUSES: More Than a Poster. It's a Bond. We are two sisters who believe in the power of connection. At LES COLLEUSES, we create more than just decorations; we craft tributes to the people and places that shape you. Piece by piece, celebrate your story.
• •Written in the Stars, Displayed in Your Home. Connect with your cosmic identity. Our personalized astrology posters are a beautiful way to honor your unique place in the universe. A stylish nod to the traits that make you, you.