Tono de Marca

gentle, whimsical, and affectionate

Valores de Marca

• •Artisanal Craftsmanship
• •Delicacy and Gentleness
• •Aesthetic Purity
• •Nostalgic Wonder
• •Exclusivity

Mejores Prácticas

• •Use a Poetic & Evocative Vocabulary: Consistently choose words that are soft, gentle, and magical. Use terms like "dream," "whisper," "stardust," "lullaby," "treasure," and "secret" to maintain the whimsical tone.
• •Tell a Micro-Story: Frame each product not just as an item, but as a character or an element in a larger story. A mobile isn't just a mobile; it's a "guardian of dreams" or a "dancer of the skies."
• •Maintain a Personal, First-Person Voice: Write as the creator, not a corporation. Use "we" and "our" to create a direct connection with the audience, making them feel like they are interacting with the artisan behind the brand.
• •Focus on Emotion and Sensation: Describe how the products feel, the atmosphere they create, and the emotions they evoke (calm, love, wonder, peace). Appeal to the senses and the heart, not just the eyes.
• •Embrace Simplicity and Space: Just as the product designs are clean and uncluttered, the copy should be as well. Avoid long, dense paragraphs. Use white space, short sentences, and gentle calls-to-action to reflect the brand's minimalist and serene aesthetic.

Percepción Social

niche, high-quality artisanal brand for parents and gift-givers seeking unique, aesthetically pleasing decor for babies and young children

Ejemplos de Copy

• •Listen closely... a new melody is drifting into the universe of Les Choupissons. Our latest musical mobile is here to guard over the sweetest dreams and whisper starry lullabies. Handmade with love, for the most precious of worlds. ✨
• •Every nursery holds a universe of stories waiting to be told. Let this gentle companion, crafted by hand from the softest materials, be the silent guardian of your little one's afternoon naps and peaceful nights. A touch of poetry for their very first chapter.
• •You're preparing a nest of softness and love. Discover Les Choupissons, where every decorative piece is imagined as a poem and crafted by hand in France. Create a world of tenderness. Visit our boutique.
• •Hello, from our little workshop. We've been quietly creating something special. For a limited time, a new, small collection of bespoke pieces has arrived on the site. These are dreams woven from thread and felt, and they won't be here for long. Be the first to welcome them into your home.
• •The start of a new dream... // 2. Every stitch tells a story... // 3. Almost ready to fly to a new home. ❤️