Brand Tone

friendly, trustworthy, and value-oriented

Brand Values

• •Customer-centricity
• •Quality and Reliability
• •Economic Value
• •Environmental Responsibility
• •Community Support

Best Practices

• •Emphasize Value and Savings: All copywriting should highlight how customers save money without compromising on quality. Use phrases like "competitive prices," "save big," and "best value.
• •Maintain a Helpful and Expert Voice: Position the brand as a knowledgeable resource. Create blog content, FAQs, and product descriptions that educate customers and help them make informed decisions.
• •Reinforce Environmental Responsibility: Consistently include messaging about the ecological benefits of choosing remanufactured cartridges. The "Think green, buy Inko" slogan is a strong asset.
• •Promote Local and Community Ties: Regularly mention the brand's local roots and family-owned status. This builds trust and a personal connection with customers, particularly in the local market.
• •Guarantee Quality and Service: Every piece of communication should reassure customers of the 100% quality guarantee and the brand's commitment to excellent, fast, and friendly service. This builds confidence and encourages both new and repeat purchases.

Social Perception

The public perception is positive, although online reviews are limited. Testimonials are highly favorable, and associations with local institutions and corporate discounts contribute to a positive community standing. Lack of significant negative reviews suggests a generally satisfied customer base.

Copy Examples

• •Print More, Spend Less. Your Wallet and the Planet Will Thank You. At Inko, we believe in smart savings. Our high-quality remanufactured ink and toner cartridges give you the performance you expect from original brands, at a fraction of the cost. Make the eco-friendly choice for your printing needs today.
• •The Perfect Match for Your Printer is Here. Don't let cartridge compatibility slow you down. Whether you have a Brother, Canon, HP, or another major brand, we have the right ink for you. Browse our extensive selection of original, remanufactured, and compatible cartridges and enjoy fast, nationwide shipping.
• •A Local Business with a Big Commitment to You. As a family-owned business in Gatineau, we pride ourselves on exceptional service. We're not just selling cartridges; we're building relationships. Have a question? Our experts are here to help you find the best printing solutions.
• •Quality You Can Trust, Page After Page. Worried about a drop in quality with non-original cartridges? Our 100% satisfaction guarantee ensures that every page you print is as crisp and clear as the last. Experience the Inko difference with our premium ink and toner.
• •Fast, Reliable, and Ready to Print. Running low on ink? Order from Inko Canada and get your cartridges delivered within 24 hours. With our secure online store and rapid delivery, you'll never have to pause your productivity.