Brand Tone

The brand's voice is Authentic and Passionate, deeply rooted in the founder's personal experience as a nurse, frequently using phrases like 'Handmade with Love' and speaking directly to fellow caregivers. It is Friendly and Approachable, warm, personal, and encouraging, using emojis and a conversational style. It is Joyful and Positive, focusing on expressing individuality and bringing a 'touch of sparkle.' It is Community-Centric, consistently celebrating customers and fostering a sense of belonging among healthcare professionals.

Brand Values

• •Craftsmanship and Quality
• •Passion
• •Community
• •Individuality and Joy
• •Authenticity

Best Practices

• •Always Lead with Authenticity: Continue to tell the founder's story. The 'by a nurse, for nurses' angle is your most powerful asset and should be woven into all communications.
• •Champion Your Community: Make user-generated content the hero of your social media. Actively encourage customers to share photos and tag the brand, and always engage with their posts to reinforce the community bond.
• •Use the Language of Caregivers: Incorporate industry-specific terms and emojis (e.g., 'long shift,' 'on call,' , , ⚕️) to show you understand your audience's world. Speak to them as a peer.
• •Highlight the 'Why': Don't just sell a product; sell the feeling. Remind customers that these caps are about more than function—they are about joy, individuality, and bringing a moment of light into the hospital or clinic.
• •Emphasize Quality and Origin: Consistently mention key value propositions like 'Handmade in France,' 'Oeko-Tex Certified Fabric,' and 'Designed for Comfort' in product descriptions, bios, and ads to justify the premium quality of the brand.

Social Perception

The brand is perceived as a high-quality, trustworthy source for stylish and comfortable medical accessories. Customers see it as a small, passion-driven business they are proud to support, with 'handmade in France' being a significant marker of quality and care. The community-focused marketing makes customers feel valued and part of a collective identity, building exceptional loyalty and trust. The products are viewed not just as workwear, but as a form of self-expression and a morale booster in a challenging work environment.

Copy Examples

• •Shining bright during a long shift! ✨ We absolutely love seeing Dr. Fournier from the veterinary clinic in her new 'Marina' cap. Thank you for making the world a more colorful place, one patient at a time! ❤️ #LesCalotsDeLolo #VetsOfInstagram #HandmadeWithLove
• •Designed by a nurse, for nurses. Our 'Jardin Secret' cap is crafted from ultra-soft, breathable Oeko-Tex cotton to keep you comfortable, even when the days get hectic. Each cap is handmade in our French workshop, bringing a unique touch of joy to your medical attire.
• •Starting your first job? Make your mark with a cap that’s as unique as you are. Les calots de Lolo are handmade with passion to bring comfort and color to your most demanding days. Join our community of amazing caregivers! Shop the collection now.
• •Packing a little bit of happiness to go! This beautiful cap is on its way to a superhero in Lyon. Where should we ship the next one? #PackingOrders #SmallBusiness #NurseLife #Handmade
• •Tired of boring scrubs? Your pop of color is here! ✨