Tono de Marca

Passionate, Artisanal, and Personal

Valores de Marca

• •Quality
• •Tradition & Heritage
• •Transparency
• •Authenticity

Mejores Prácticas

• •Always Tell a Story
• •Use Sensory and Emotive Language
• •Highlight the "Artisan" Aspect
• •Maintain a Personal and Approachable Tone
• •Emphasize Provenance and Quality

Percepción Social

A high-quality, local artisanal coffee roaster, perceived as a specialist and destination for coffee lovers, with a generally positive or neutral public image.

Ejemplos de Copy

• •The Art of the Perfect Morning. It's more than just coffee. It's a ritual. Our 'Roberto' blend from Ethiopia, with its notes of spice and chocolate, is artisanally roasted right here in Avignon to make your morning exceptional. What's in your cup today? #LesCafesGigi #SpecialtyCoffee #ArtisanRoaster #Avignon
• •A Taste of Colombia, A Story from Gigi.
• •Never Miss a Sunrise. Your Favorite Artisanal Coffee, Delivered. Experience the passion of Provence with a subscription from Les Cafés Gigi.
• •From Our Family to Yours. Les Cafés Gigi isn't just a name; it's a promise. A promise of quality, passion, and the rich taste of specialty coffee, inspired by our grandmother Gigi. Discover our story and our coffees.
• •Inspired by the vibrant spirit of Buenos Aires and the serene hills of Provence, 'Francisco' is a beautifully balanced Costa Rican coffee. Each sip is a comforting journey, with gentle notes of chocolate and almond. Perfect for your espresso moment.