Brand Tone

Playful, Encouraging, and Authentic

Brand Values

• •Active Development
• •Play & Joy
• •Quality & Practicality
• •Family & Community
• •Quebecois Identity

Best Practices

• •Use an Active, Playful Voice: Employ dynamic verbs and a cheerful tone. Write as if you are encouraging a child to play. Use words like "adventure," "discover," "jump," "explore," and "giggle."
• •Speak to Parents Through the Child's Experience: While parents are the buyers, the focus should be on the child's joy and benefit. Frame product features around the fun they enable (e.g., "waterproof so they can splash longer," not "technically advanced waterproof fabric").
• •Weave in the 'Why': Connect products back to the core mission. Every piece of copy should echo the underlying value of active development, whether it The brand's tone is consistently Playful, Encouraging, and Authentic.'s a rain suit promoting outdoor play or flashcards developing motor skills.
• •Embrace Your Roots: Continue to celebrate the brand's Quebecois heritage. Using French words or phrases (even in English copy) can feel authentic. Highlight the "designed by moms in Quebec" story to build connection and trust.
• •Foster Community with Questions: End social media posts with questions to encourage engagement. Ask parents to share photos, favorite outdoor activities, or how their kids use the products. This reinforces the community value and provides valuable user-generated content.

Social Perception

The public perception of Les Bougeottes is overwhelmingly positive. Customers, particularly parents and educators, praise the brand for its high-quality, durable, and well-designed products that effectively encourage children to be active. Reviews frequently mention that children love the products, especially the interactive books and "bougeottes cards" designed to make exercise feel like a game. The brand is seen as a trustworthy resource for parents seeking to promote a healthy, active lifestyle for their children. The founder's background in kinesiology adds credibility and reinforces the educational and developmental benefits of the products.

Copy Examples

• •Headline (Social Media/Ad): Muddy Puddles Are Calling. Body: Don't let a little rain stop a big adventure. Our waterproof suits are built for puddle jumping, mud-pie making, and every discovery in between. Gear up for fun!
• •Headline (Website Banner): From the Backyard to the Mountaintop. Body: Built by moms and approved by mini-adventurers. Les Bougeottes is here to make sure every day is a chance to explore, learn, and move. Discover gear that keeps up with their curiosity.
• •Headline (Instagram Post): The 5-Minute Wiggle Break! Body: Energy levels climbing? Grab your Bougeottes Cards! A few fun moves are all it takes to turn a restless moment into a joyful one. What's your little one's favorite way to move? #LesBougeottes
• •Headline (Email Marketing): Quality That Lasts Through Every Adventure. Body: We know kids play hard. That’s why we make our gear durable, practical, and ready for anything. From our family to yours, we bring you products designed to be passed down, not thrown out.
• •Headline (Product Page): Read, Play, Grow. Body: Our interactive storybooks do more than tell a tale—they get kids moving! Each page invites your child to act out the story, developing motor skills and a love for reading, one fun exercise at a time.