Brand Tone

friendly, convivial, and humorous

Brand Values

• •Family and Conviviality
• •Passion and Authenticity
• •Fun and Festivity

Best Practices

• •Stay Casual and Conversational: Use informal language and address your audience directly (e.g., using "you" and "we"). Avoid corporate jargon.
• •Inject Humor and Fun: Don't be afraid to be playful in your captions and descriptions. Use emojis where appropriate to add personality.
• •Highlight Community and Togetherness: Emphasize the social aspect of your brand. Encourage interaction and make your customers feel like they're part of a club.
• •Tell Your Story: Share the passion behind your brand. Talk about the family, the brewing process, and the inspiration behind your beers.
• •Be Visually Consistent: Use bright, colorful, and festive imagery that reflects your brand's fun and friendly vibe. Your visuals should match your voice.

Social Perception

local, artisanal brewery that is deeply connected to its community; also viewed as a provider of unique experiences.

Copy Examples

• •Summer's calling, and it's thirsty! Meet our new [Beer Name], a [style of beer] bursting with [flavor notes]. Brewed with a dash of sunshine and a whole lot of love. Come grab a pint at the brewpub and let the good times roll! #lesbieresdepapa #craftbeer #newbrew
• •Get ready to rock the brewpub! This Friday, we've got [Band Name] live on stage. Good music, great beer, and even better company. Tag your concert buddy and get ready for a night to remember! #livemusic #brewpub #weekendvibes
• •Ever dream of brewing your own beer? Now's your chance! Join Papa for a hands-on workshop where you'll learn the secrets of craft brewing, taste some delicious beers, and even take home a 12-pack of your own creation. Book your spot now! #brewingworkshop #diy #beerlover
• •Hey beer fam! Just a little something to brighten your week. We've got a fresh batch of [Beer Name] on tap and a weekend full of fun planned at the brewpub. Come say hi and enjoy a cold one on us (well, almost!). #cheers #craftbrewery #drinklocal
• •At les Bières de Papa, we're more than just a brewery. We're a family. A place to gather, to celebrate, and to share our passion for great beer. Come be a part of our story. #familybrewery #community #goodtimes