Brand Tone

Authentic, transparent, educational, serene, natural, community-oriented, collaborative, confident, and principled.

Brand Values

• •Radical Transparency
• •Purity & Efficacy
• •Co-Creation & Community
• •Made in France & Local Sourcing
• •Empowerment

Best Practices

• •Lead with Transparency: Always make transparency the hero of the message. Whether it's a product description or a social media post, find a way to tie the message back to the "open source" promise.
• •Use the Language of "We": Emphasize the collaborative nature of the brand by using words like "we," "together," and "our community." This reinforces the co-creation value.
• •Educate, Don't Just Sell: Frame product information as valuable knowledge being shared with the consumer. Explain *why* an ingredient is used and *why* its purity matters. This builds authority and trust.
• •Maintain a Confident, Calm Tone: Avoid hyperbole and exaggerated marketing claims. The brand’s power comes from its quiet confidence and factual honesty. The tone should be as pure and straightforward as the products themselves.
• •Embrace the Founder's Story: Regularly weave the personal and powerful origin story into communications. It provides an authentic emotional anchor for the brand's mission and resonates deeply with consumers seeking genuine brands.

Social Perception

Perceived as trustworthy, honest, high-quality, effective, innovative, disruptive, and authentically natural.

Copy Examples

• •This isn't just an ingredient list. It's a promise. Our Soothing Hemp Oil contains 99.8% pure, French-grown hemp seed oil. The other 0.2%? Vitamin E, a natural antioxidant. That's it. No secrets, no fillers, no 'parfum.' Just pure, open-source efficacy for your skin. #LesBenefiques #OpenSourceBeauty #RadicalTransparency
• •The beauty industry is full of secrets. We decided to be different. At Les Bénéfiques, we put our exact formula on every bottle. We co-create every product with our community and source our ingredients from trusted French producers. It's time for skincare you can finally understand and trust. Discover the open-source revolution. #BeautyUnfiltered #MadeInFrance
• •Cosmetics with Nothing to Hide. We tell you everything, right down to the gram. Welcome to Les Bénéfiques.
• •You Asked. We Created. It's Here.
• •We believe trust is built on transparency. That's why Les Bénéfiques is pioneering the 'open-source' model in cosmetics. By revealing our full formulas and partnering with our community for co-creation, we're not just selling products; we're building a new, more honest standard for the beauty industry. Join us in redefining what it means to be a transparent brand. #BrandValues #Innovation #CSR #CoCreation