Tono de Marca

Personal, Passionate, and Community-Focused

Valores de Marca

• •Exclusivity and Uniqueness
• •Creativity and Passion
• •Accessibility
• •Family

Mejores Prácticas

• •Always Tell the "Sisters" Story: Consistently reference the founders, Véronique and Marilyn. Phrases like "From our family to yours," "A sister-approved design," or "Our passion, your project" reinforce the personal, family-run value.
• •Use "Exclusive" and "Unique" Strategically: These are the brand's strongest keywords. Use them in headlines, product descriptions, and calls-to-action to remind customers of the primary benefit: owning something that isn't mass-produced.
• •Speak to the Creator, Not Just the Consumer: Address the customer as a fellow creative. Use language that inspires action, such as "Imagine the possibilities," "Your next favorite dress starts here," or "What will you create?" This honors their passion for sewing and design.
• •Maintain a Unified Bilingual Voice: Ensure that the tone remains consistent across both French and English content. The friendly, passionate, and community-oriented feel should be present in both languages to provide a seamless brand experience.
• •Leverage the "VIP" Angle: In all communications promoting the Facebook group, use language that emphasizes its exclusivity. Phrases like "Join our inner circle," "Get exclusive access," or "Your invitation to our VIP sales group" make customers feel special and encourages them to join the core community.

Percepción Social

A specialized, trusted supplier for a niche community, perceived as having niche authority and being community-centric, albeit with a dual identity between finished goods and fabric sales.

Ejemplos de Copy

• •Headline: Your Next Project Starts Here. Body: Stop scrolling, start sewing! Our exclusive, custom-printed fabrics are designed by sisters who are as passionate about quality as you are. Find a print that’s 100% you. Shop the collection.
• •Subject: It’s Here! The Pre-Order for Our Exclusive Watercolour Collection Is Now Open. Preview Text: Be the first to get your hands on these limited-run designs.
• •Text: Don't wear trends, create them. With hundreds of exclusive prints, your next creation will be anything but ordinary.
• •Name: "Avocats ninja" Cotton Lycra. Description: Who knew avocados could be this sneaky? Perfect for playful kids' leggings or a quirky t-shirt that's guaranteed to start a conversation. Designed with passion by Véronique and Marilyn, and available only at Les Belles Soeurs. Soft, stretchy, and ready for your creativity.
• •(Image: A flat lay of several colorful fabric patterns) Caption: From our design table to your sewing machine. We’re two sisters on a mission to bring you the most unique fabrics you can’t find anywhere else. What will you create next? #LesBellesSoeursDesign #FabricLove #SewingCommunity #ExclusivePrints #CanadianFabric