Brand Tone

Predominantly poetic, artistic, and nostalgic. The language is evocative and gentle, focusing on emotion, memory, magic, and dreams, while also being highly professional and passionate, reflecting artisanal skill.

Brand Values

• •Emotional Preservation
• •Artisanal Craftsmanship
• •The Poetry of the Miniature
• •Creativity and Inspiration
• •Harmony and Aesthetics

Best Practices

• •Use Evocative and Poetic Language: Always lean into words like "poetic," "magic," "dream," "memory," "soul," and "emotion." Frame products not as items, but as experiences or keepsakes.
• •Emphasize the "Why," Not Just the "What": Instead of just describing a miniature house, describe the feeling it evokes—the preservation of family history, the joy of a cherished place. Connect the craft to deeper human values.
• •Maintain a Gentle and Inspiring Voice: The tone should be calm, kind, and encouraging. This is especially important when promoting workshops or DIY kits, where the goal is to invite people into a peaceful, creative state.
• •Highlight the Artisan's Hand: Consistently remind the audience that every piece is meticulously handcrafted by a passionate artist. Use phrases like "sculpted by hand," "artisanal techniques," and "an artist's touch" to reinforce the brand's value and differentiate it from mass-produced goods.
• •Keep Visuals and Text Aligned: Ensure all copy is paired with high-quality, aesthetically pleasing visuals that reflect the brand's delicate and artistic nature. The clean, detailed photography seen on the Instagram feed is the benchmark for all visual communication. A beautiful feed is crucial for attracting and retaining followers.

Social Perception

Perceived as a high-end, artistic, and unique brand, not a mass-market toy company. Hannah Levesque is seen as a talented artist, an expert in a rare craft, and a "builder of emotional models." The brand is associated with quality, delicacy, and the creation of exceptional, personalized gifts and heirlooms, with customers feeling a personal connection to the creative process.

Copy Examples

• •Some places hold more than just walls; they hold our stories. A family home, a cherished garden, a place where memories were made. I transform your beloved places into poetic paper models, capturing their soul in miniature. Let's preserve your story, one tiny detail at a time. Contact me to commission your own 'emotional model'.
• •Have you asked for happiness? Immediate departure. Unbox a world of calm and creativity with our DIY Greenhouse Kit. Inside, you'll find everything you need to cultivate your own miniature sanctuary. This isn't just a model; it's a mindful journey into the art of papercraft, perfect for finding your flow. Build your beautiful day.
• •Escape into the magic of the miniature. ✨ Join our three-hour creative workshop and build your own tiny summer garden. Guided by artist Hannah Levesque, you'll learn the delicate art of paper sculpting in a serene and inspiring atmosphere. No experience is necessary—only a desire to create. Leave with a poetic world, crafted by your own hands. Limited places available.
• •The magic is in the details. Each tiny leaf is cut by hand, each petal shaped with intention. This is more than paper; it's the beginning of a memory, a piece of a miniature paradise in the making.
• •At Les beaux jours, we believe that the smallest things hold the greatest beauty. We are builders of 'emotional models,' turning architecture into poetry and memories into timeless art. Each creation is a tribute to the beautiful days—the ones we've lived and the ones we dream of. We don't just build models; we build portals to cherished moments.