Brand Tone

Aspirational & Exclusive, Confident & Assertive, Community-Oriented & Inclusive (within its niche), Artistic & Reverent, Minimalist & Chic, Playful & Creative

Brand Values

• •Creativity & Art Appreciation
• •Quality Craftsmanship
• •Exclusivity & Uniqueness
• •Community & Movement
• •Parisian Heritage & Style
• •Originality & Innovation

Best Practices

• •Emphasize Exclusivity and Artistry: Consistently use language that highlights the unique, art-driven nature of the brand and its limited availability. Words like "exclusive," "curated," "movement," "icon," and "tribute" reinforce this.
• •Maintain a Confident, Minimalist Voice: Copy should be direct, chic, and avoid overly casual or colloquial language unless it aligns with a specific campaign. Reflect the Parisian heritage with an air of sophistication.
• •Foster a Sense of Community: Use inclusive language like "join the team," "welcome to the club," and "our community" to make wearers feel part of an in-the-know group.
• •Storytelling around Icons: Continuously weave in the narrative of honoring specific artists and cultural figures. This is a core differentiator and should be present in product descriptions and broader brand messaging.
• •Visually Align Copy: Ensure that the tone of the copy matches the high-quality, minimalist, and urban aesthetic of the brand's visuals. The words and images should speak the same language of sophisticated street style.

Social Perception

Fashion-Forward & Trendy, Niche & Cult Following, Premium Quality, Authentic & Creative, Associated with Street Culture

Copy Examples

• •Headline: Beyond Fashion. Beyond Art. This is LES (ART)ISTS. Body: We don't just make clothes. We craft statements. Join a movement born in Paris, celebrating the icons who inspire us. This isn't just a garment; it's your entry to an exclusive culture.
• •Headline: Wear Your Icons. Body: MARGIELA 57. WARHOL 28. BASQUIAT 60. More than names, they're a legacy. Our signature artist jerseys are a tribute to the legends, crafted with Parisian precision for those who know.
• •Headline: The Art of Streetwear. Perfected in Paris. Body: Clean lines. Bold statements. Impeccable quality. LES (ART)ISTS redefines urban style with a minimalist aesthetic and a deep reverence for creativity. Discover the collection.
• •Headline: Not For Everyone. And That's The Point. Body: LES (ART)ISTS is a community for those who see the world differently. Our pieces are for the discerning, the creative, the individual. Welcome to the club.
• •Headline: More Than a Label. It's a Movement. Body: From a simple idea in Paris to a global community. LES (ART)ISTS unites art, fashion, and street culture through iconic designs and exclusive collaborations. Become part of the story.