Brand Tone

sophisticated, contemporary, and quality-focused

Brand Values

• •Quality
• •Curation
• •Style
• •Customer Service

Best Practices

• •Use sophisticated and precise language: Avoid overly casual slang or colloquialisms. Focus on clear, elegant, and descriptive wording that reflects the quality of the products.
• •Highlight brand names and designer quality: Casually and confidently mention the renowned brands stocked, reinforcing the store's commitment to high-end fashion.
• •Focus on enduring style over fleeting trends: Emphasize the timelessness and craftsmanship of the pieces, appealing to a customer who values longevity and quality.
• •Maintain a visually consistent aesthetic: Ensure that all accompanying visuals (photography, videography) on social media and the website align with the sophisticated and contemporary tone of the copy.
• •Keep the customer informed and valued: Use a polite and helpful tone in all customer service communications, ensuring that the language reflects the premium nature of the brand.

Social Perception

Les Archives is perceived as a destination for quality menswear and womenswear in Angers. It's seen as a place that offers both streetwear and classic, stylish brands.

Copy Examples

• •Discover Les Archives: A curated selection of contemporary fashion for the discerning individual. Elevate your style.
• •Timeless pieces, modern aesthetic. Explore new arrivals from leading designers at Les Archives.
• •Invest in quality, define your style. Les Archives brings you the best in high-end men's and women's fashion.
• •Beyond trends. Les Archives offers enduring style and exceptional craftsmanship. Visit us in Angers or shop online.
• •Your destination for curated designer fashion. Experience the Les Archives difference.