Brand Tone

Artisanal, Ethical, and Inclusive

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical and Cruelty-Free Production
• •Inclusivity and Acceptance
• •Individuality and Timelessness
• •Transparency

Best Practices

• •Lead with Values: Every piece of copy, from a product description to a social media post, should echo the core values of sustainability, ethics, and inclusivity.
• •Use Storytelling: Share the stories behind the products. Talk about the local artisans, the hand-dyeing process, or the inspiration behind a collection. This builds a deeper connection with the audience.
• •Maintain an Inclusive and Welcoming Tone: The language should always be inviting and respectful, making everyone feel seen and valued, reinforcing the brand's founding principles of acceptance.
• •Emphasize "Timeless" over "Trendy": Avoid language that ties the clothing to fleeting trends. Instead, focus on the longevity, versatility, and enduring style of the garments.
• •Be Transparent and Specific: When discussing sustainability or ethical production, use specific details. Mentioning "organic fabrics," "low-impact dyes," and "made in our Margate studio" adds credibility and reinforces the brand's commitment.

Social Perception

The public perception of Les Animaux aligns closely with its stated values. It is seen as a brand with a strong ethical compass that offers a genuine alternative to the fast-fashion industry. Customers and observers appreciate the commitment to sustainability, local production, and inclusivity. The brand is perceived as authentic and trustworthy, with a clear and consistent message. This positive perception is bolstered by their transparent practices and direct engagement with their community.

Copy Examples

• •Beyond the Trend. Beyond the Season. At Les Animaux, we create clothing that tells a story of intention. Designed in our Margate studio and made to order just for you. Wear your values, effortlessly.
• •Sustainably Dyed. Individually You. Our color palette is brought to life with low-impact, hand-dyeing techniques. Each piece carries a unique fingerprint, a testament to the hands that made it and the person who will wear it. Discover a color that is truly yours.
• •No Secrets. Just Good Clothes. With an open curtain between our studio and our store, we invite you to see exactly how your clothes are made. We believe in total transparency, from the organic fabrics we source to the final stitch.
• •For Every Body. We reject the idea that style has a size. Because we make our garments in-house, we can create a fit that is perfect for you. Connect with us for custom sizing and experience clothing made with you in mind.
• •The Antidote to Fast Fashion. Tired of clothes that don't last and trends that fade? Our collection is built on the principle of timelessness. Invest in pieces that are made with care, designed to be loved for years, not just a season.