Brand Tone

calm, natural, and sophisticatedly rustic

Brand Values

• •Natural and Safe Ingredients: Emphasis on natural coconut and soy wax, essential oils, and being vegan and cruelty-free. They highlight rigorous testing (GC-MS) for health safety.
• •Handcrafted Quality & Uniqueness: Products like the "UNIQUE CINNAMON BARK CANDLE BOX" are meticulously handcrafted. They also offer customization to create unique personal impressions.
• •Well-being and Aromatherapy: Core focus on stress relief, relaxation, and the therapeutic effects of their scented candles.
• •Environmental Friendliness: Stated commitment to environmental protection through the use of organic materials and easily recyclable, handcrafted candle boxes.
• •Social Commitment: Empowering artisans by creating jobs and enhancing livelihoods, alongside community support.
• •Customer Experience: Offering services like free shipping on all orders and providing detailed product information.

Best Practices

• •Embrace Sensory Language: Use descriptive words that evoke the smells, textures, and feelings associated with natural ingredients, warmth, and relaxation (e.g., "creamy wax," "gentle flicker," "invigorating aroma," "soothing essence").
• •Highlight Natural & Handcrafted Elements: Consistently mention the natural origin of ingredients (coconut wax, soy wax, essential oils) and the artisanal, handcrafted nature of the products, including unique features like cinnamon bark boxes.
• •Focus on Benefits, Not Just Features: Explain how the candles contribute to well-being – stress relief, creating a calming atmosphere, aiding meditation, rather than just listing ingredients.
• •Maintain a Calm and Gentle Voice: Avoid overly aggressive sales language, hype, or slang. Keep the language elegant, reassuring, and inviting, reflecting the desired atmosphere the candles create.
• •Tell the Story: Briefly incorporate the brand's Vietnamese origin, commitment to environmental friendliness, and support for artisans where appropriate to add depth and authenticity to the narrative.

Social Perception

The brand appears to be perceived as a provider of high-quality, natural, and aesthetically pleasing aromatherapy products with a unique, rustic charm and a commitment to well-being and environmental considerations.

Copy Examples

• •Le Rustique Naturel: Handpoured serenity. Discover artisanal aromatherapy candles, crafted from nature's finest essences to soothe your space and spirit.
• •Unwind with the gentle embrace of our Lavender Dream candle. Pure lavender essential oils, blended in a creamy coconut-soy wax, invite tranquility into your home. Handcrafted with care, for moments of pure calm.
• •Evenings are for unwinding. ✨ Let the subtle flicker of our [Candle Name] candle and its natural, earthy scent guide you to a state of peaceful relaxation. What’s your favorite way to find calm? #LeRustiqueNaturel #HandmadeCandles #Aromatherapy #NaturalLiving #EveningRitual
• •New from Le Rustique Naturel: Scents of the Season, Naturally Crafted for You
• •At Le Rustique Naturel, we believe in the quiet power of nature. Each candle is a testament to this belief – handcrafted, toxin-free, and designed to transform your home into a sanctuary of natural well-being.