Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Emotional, Sentimental, and Approachable
Brand Values
- •Personalization
- •Preservation of Memories
- •Accessibility
- •Simplicity & Modern Aesthetics
Best Practices
- •Lead with Emotion: Always frame the product around the feeling it evokes. Use storytelling to connect with the audience by focusing on the "why" behind the purchase—celebrating love, remembering a moment, or honoring a bond.
- •Use "You" and "Your": Speak directly to the customer. Phrases like "Your Memories" and "Your Story" make the experience personal and centered on them, reinforcing the brand's value of personalization.
- •Amplify Customer Stories: Actively encourage and feature user-generated content (UGC). Sharing real customers' photos and the stories behind their illustrations is the most authentic way to communicate the brand's value and build social proof.
- •Keep Language Simple and Heartfelt: Avoid overly technical or artistic jargon. The language should be as clean and accessible as the illustrations themselves. Let the emotional weight of the message carry the copy.
- •Maintain Visual and Verbal Consistency: Ensure that the warm, minimalist, and sentimental tone is reflected not just in words but also in the visual presentation across all platforms—from the website's clean layout to the curated aesthetic of the social media feeds.
Social Perception
Public perception of LEROY is largely positive, viewing it as a go-to source for meaningful, heartfelt gifts for various occasions. Customers see the brand as a specialized service that creates joy and sentimental value by helping them express love and preserve important connections through unique, artistic mediums.
Copy Examples
- •From a favorite photo to a timeless piece of art. ✨ There’s no better way to celebrate your story. Tag someone who turned your life into a masterpiece. #LoveInLines #AnniversaryGift #CustomArt
- •They leave paw prints on our hearts forever. Keep their memory alive with a custom illustration that captures their unique spirit. A beautiful way to honor your best friend. 🐾 #PetMemorial #ForeverLoved #CustomPetPortrait
- •Your Memories, Beautifully Illustrated. The perfect gift for every occasion.
- •A Gift They’ll Cherish Forever (Starts Here)
- •Capture the unique bond of your family in a hand-drawn, minimalist illustration. Based on your favorite photo, this piece transforms a cherished memory into modern art, perfect for displaying in your home for years to come.
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