Brand Tone

Aspirational and Celebratory. Consistently positive, elegant, and focused on making the customer feel special, building confidence for significant events, and blending timeless elegance with personal service.

Brand Values

• •Customer Centricity & Service
• •Quality and Craftsmanship
• •Empowerment
• •Celebration
• •Uniqueness

Best Practices

• •Lead with Celebration: Frame every piece of copy around the customer's special event. Use celebratory and empowering language that focuses on their feelings and experience (e.g., "feel confident," "your special day," "shine").
• •Spotlight the Customer: Prioritize user-generated content on social media. Tag customers (with permission), share their stories, and make them the heroes of the brand narrative. This reinforces the perception of being a trusted, community-focused brand.
• •Emphasize Heritage and Service: In website copy and "About Us" sections, consistently mention the "30 years of experience" and the "family business" aspect. This builds trust and highlights the values of craftsmanship and dedicated service.
• •Use Aspirational Keywords: Maintain a consistent lexicon of elegant and aspirational words like "glamour," "refinement," "timeless," "elegant," and "dream dress" across all platforms, from product descriptions to social media hashtags.
• •Keep it Personal and Accessible: Despite the elegant tone, ensure the communication remains warm and inviting. Address the audience directly ("you," "your") and end with a clear, friendly call to action, like inviting them into the store for a personal fitting.

Social Perception

Trusted and High-Quality. Perceived as a premier, go-to destination for high-quality gala and evening wear, offering a reliable shop with a vast selection, custom tailoring, and excellent in-person service, making dress finding a positive and exciting experience.

Copy Examples

• •That pre-gala glow! ✨ We loved helping [Customer Name] find her dream dress for the big night. Ready to find yours? Tap the link in bio to explore our collection and book your appointment. #LeRoman #GalaDress #PromNight #CustomerLove
• •Your Moment. Your Dress. Your Story. For over 30 years, Le Roman has been dedicated to crafting the perfect look for life's most unforgettable celebrations. Discover timeless elegance, tailored for you.
• •The perfect dress is waiting for you in Eindhoven. 📍 Whether it's for a gala, cocktail party, or wedding, find your unique style at Le Roman. Our family is here to help yours shine. Click to see what's new in store!
• •POV: You just found THE dress. 😍 Which color would you choose? Let us know in the comments! #GalaJurk #PromDress #DressShopping #Eindhoven #LeRomanGala
• •Elegance in every stitch. The 'Belle de Nuit' gown combines modern flair with timeless grace. Crafted from luxurious satin that moves with you, this dress ensures you don't just attend the event—you own it. Available for custom tailoring to create your perfect fit.