Brand Tone

Helpful & Supportive, Innovative & Forward-Thinking, Community-Oriented (Emerging), Direct & Feature-Focused

Brand Values

• •Innovation & Originality: Lerdge states they pursue originality and practice innovation in all their products, from core firmware to mechanical design. They aim to be a leader in 3D printing solutions.
• •Ease of Use / Accessibility: A core goal is to make 3D printing easier for users, especially those who don't want to delve into coding, by providing intuitive interfaces like touch screens for parameter settings.
• •Quality & Performance: The brand emphasizes the quality and performance of its products, using original chips and good quality components. They aim for stable and reliable printing control.
• •User Empowerment & DIY Focus: Lerdge encourages users to build, upgrade, and modify their printers, providing resources and open-source hardware designs for printers like the Lerdge iX.
• •Community Contribution: By open-sourcing some designs, Lerdge aims to contribute to the global 3D printing community and promote its development.

Best Practices

• •Maintain a Supportive and Encouraging Voice: Especially when addressing beginners or DIY enthusiasts, use language that empowers and encourages them through the learning and building process.
• •Showcase Innovation with Purpose: When introducing new products or features, explain the "why" behind the innovation – what problem does it solve, or what new capability does it unlock for the user?
• •Address Concerns Transparently: Acknowledge known issues or limitations with specific products openly and provide solutions or workarounds, showcasing a commitment to customer satisfaction.
• •Balance Technical Detail with Accessibility: Provide enough technical information for experienced users, but avoid jargon or overly complex explanations that might confuse beginners.
• •Highlight Community Engagement: Share user-generated content, success stories, and community projects to foster a sense of belonging and collaboration.

Social Perception

Generally positive, Lerdge is perceived as a provider of good quality, innovative, and user-friendly 3D printing components, especially motherboards with easy-to-use touch screen interfaces. The Lerdge iX printer has been well-received for its design, ease of assembly for a kit, and print quality relative to its price. They are seen as a good option for both beginners and those who enjoy DIY and modding.

Copy Examples

• •Lerdge iX: Your perfect entry into the world of 3D printing! Easy to assemble, packed with features, and ready to bring your creations to life.
• •Unlock your creativity with Lerdge motherboards! Configure everything on the touchscreen – no coding required. Let's make 3D printing simpler!
• •Firmware Update v3.2 is here! We've listened to your feedback and squashed those pesky bugs. Download now and experience smoother prints.
• •Share your Lerdge creations with #LerdgePrints! We love seeing what you're building and inspiring others in the community.
• •Lerdge iX structural design drawings are now open-source! Join us in pushing the boundaries of 3D printer design together.