Brand Tone

Professional and Functional

Brand Values

• •Efficiency
• •Reliability
• •Modernization

Best Practices

• •Maintain a Professional Tone: Avoid overly casual language, slang, or humor. The copy should always sound competent, clear, and respectful of the client's professional needs.
• •Focus on Benefits, Not Just Features: Instead of just listing what the software does (e.g., "has a scheduling feature"), explain how it helps the user (e.g., "Effortlessly manage your instructors' schedules and avoid booking conflicts").
• •Use Industry-Specific Language: Employ terminology that resonates with driving school instructors and owners (e.g., "Fahrschülerverwaltung," "Theorieprüfung," "Ausbildungsnachweise") to build credibility and show you understand their world.
• •Emphasize Partnership and Support: Frame the brand as a supportive partner rather than just a software vendor. Use words like "partner," "solution," and "support" to build a sense of a long-term professional relationship.
• •Include Clear Calls-to-Action: Every piece of copy should guide the professional audience to the next logical step, such as "Request a Demo," "Download Brochure," or "Contact Our Sales Team for a Consultation."

Social Perception

Neutral to Invisible

Copy Examples

• •More Time for Driving, Less Time on Paperwork. The All-in-One Software for Your Driving School.
• •From student registration to final invoicing, PC-Professional is the reliable digital backbone for your driving school. Manage schedules, track progress, and ensure seamless operations with our industry-leading software.
• •Is your driving school ready for the future? Discover LERANDO's digital solutions.
• •LERANDO: Your Partner for Professional Driving School Management.
• •Stop juggling multiple systems. LERANDO integrates student learning and business administration into one powerful, easy-to-use platform. Visit lerando.de to request a free demo.